Golf Pride Goes Undercover with 007-Themed, Limited Edition Golf Grips

Golf Pride, an industry leader in innovation and golf performance equipment, has partnered with one of the most iconic movie franchises of all time, James Bond, to create a limited edition 007-themed golf grip kit that captures the suave, classy and cool nature of the world’s most famous secret agent.

Paying homage to the 60th anniversary of the 1964 film Goldfinger, the Golf Pride x James Bond Grip Kit includes 14 tuxedo-inspired, custom grips and a specially crafted gold bar collector display—13 grips to play an additional commemorative grip to feature in the display.

Golf Pride applied its vast experience with design and material innovation to build the base performance for this product, before tackling the fun challenge of bringing to life a grip that embodies the cultural phenomenon that is James Bond.

The tuxedo-inspired grips represent the best of Bond, a tribute to the character’s timeless style and refinement as he has evolved over the last six decades. A 007 embossed surface pattern with lapels from the Goldfinger era merges seamlessly with a diamond-quilted design, evoking the white dress shirt of a modern secret agent. A black grosgrain bow tie and gold accents complete the look, mirroring the suave style of the GoldenEye Bond.

Perfect for anyone who wants to manifest their inner James Bond, the kit retails for $189 / £189 and will be available for pre-sale on 007Store.com beginning October 1st.

James Ledford, President of Golf Pride, said:

“While we’re a performance equipment brand at heart, and this grip certainly carries the innovative and high-quality hallmarks of Golf Pride, we really wanted to have fun with this one.”

With the James Bond kit, Golf Pride continues to find new ways to marry golf and culture in the form of unique product experiences. Early this summer, Golf Pride launched a collaboration with Stephen Curry.

Ledford added:

“Whether it’s partnering with a legendary film franchise like James Bond, or a global sports icon like Stephen Curry, we want to offer golfers unique ways to connect to the game through their passions.”

This newest collaboration continues to demonstrate that grips don’t have to just be functional; they can also be stylish and offer a unique way to express your personality.

For more information on the James Bond kit, or to sign-up for pre-sale, please visit the 007 Store here. Additionally, for more information on Golf Pride visit GolfPride.com or follow the brand on Instagram, Facebook, Twitter and YouTube.

Cover Image via Golf Pride