FIRST LOOK: Titleist’s 2027 Pro V1 and Pro V1x Are Officially Showing Up on Tour

It looks like the next generation of Titleist Pro V1 and Pro V1x golf balls is officially on the way.

Titleist has begun the global validation process for its new 2027 Pro V1 and Pro V1x, with the new golf balls making their way into the hands of tour players around the world.

The latest phase is taking place this week at the Baycurrent Classic in Japan, where Titleist reps are working with players at Yokohama Country Club as they prepare to potentially put the new models into competition.

And while Titleist isn’t sharing all of the details about what’s actually new just yet, the interesting part is that several players have already made the switch.

The 2027 Pro V1 is Already Being Played on Tour

According to Titleist, development of the new Pro V1 and Pro V1x has been underway for several years, with final prototype testing ramping up earlier this season.

That included testing at the Arnold Palmer Invitational at Bay Hill in March, where players including Adam Scott, Ryan Gerard, Jordan Spieth and Harris English worked through final candidates during practice rounds.

Over the following months, Titleist continued testing with a pretty impressive list of players, including Justin Thomas, Matt Fitzpatrick, Viktor Hovland, Lottie Woad and Yana Wilson.

But we’re now moving beyond the prototype stage.

Several players have already put the 2027 models into play during actual tournament rounds.

Neal Shipley was among the early adopters, switching into the new Pro V1 at the Biltmore Championship Asheville. He went on to shoot a career-best 62 in the second round and eventually finished T3 — also his best PGA Tour finish to date.

Robert MacIntyre has also moved into the new Pro V1, putting it into play in Scotland and finishing T6.

On the Pro V1x side, Doug Ghim made the switch at the Bank of Utah Championship after previously testing the ball at the Titleist Performance Institute in Oceanside.

He played his first 54 holes with the new ball in 22-under par.

So What’s Actually New?

That’s the big question — and for now, Titleist isn’t saying.

This stage of the process is really about getting the final product into the hands of elite players and seeing how it performs under actual tournament conditions before the full consumer launch.

That’s also fairly typical of the Pro V1 product cycle.

Rather than simply announcing a new golf ball and immediately putting it on shelves, Titleist spends months working through prototypes with tour players before gradually moving the finished product into competition.

What we do know is that these will officially be the 15th generation of Pro V1 and 13th generation of Pro V1x.

And considering how mature both products already are, it’ll be interesting to see where Titleist has found additional performance.

With a modern tour-level golf ball, we’re probably not talking about some massive reinvention. The more interesting questions will likely be around things like ball speed, spin profiles, flight, feel and greenside performance — and whether Titleist has managed to improve one area without sacrificing another.

A New Chapter for the Pro V1

It’s pretty wild to think that the original Pro V1 debuted all the way back in 2000.

At the PGA Tour’s Invensys Classic that year, 47 players immediately switched into the new ball during its first week on Tour. Since then, Pro V1 and Pro V1x have become two of the most recognizable pieces of equipment in golf.

According to Titleist, the two models have now been used to win more than 110 men’s and women’s major championships and have been put into play more than 100,000 times on the PGA Tour alone.

More than 25 years later, we’re now getting our first real look at what comes next.

When Will the 2027 Pro V1 and Pro V1x Be Available?

Titleist hasn’t announced an official retail launch date or pricing for the new golf balls yet.

For now, expect to see more players testing — and likely switching into — the new Pro V1 and Pro V1x as Titleist expands its validation process across professional tours around the world over the coming weeks and months.

We’ll be particularly interested to see what Titleist eventually reveals about the performance changes behind these new models, and how noticeable those differences will be for everyday golfers compared to the current generation.

For now, though, the 2027 Pro V1 and Pro V1x are officially out in the wild.