PGA Tour Losing Another Longtime Sponsor After Most-Recent Tournament

The Shriners Children’s Hospital is joining Wells Fargo, Honda, and RBC as major sponsors that are stepping away from the PGA Tour.

The Las Vegas Review-Journal was the first to report that Shriners Children’s Hospital won’t be back as the title sponsor of the PGA Tour’s Las Vegas tour stop, which was won last week by J.T. Poston. Shriners has been involved with the event since 2007.

Bob Roller, vice president of sports for Shriners, told the newspaper:

“We have enjoyed a tremendous 18 years as the host and title sponsor of the Shriners Children’s Open. The opportunity to tell our incredible stories of the more than 1.6 million children that have received care from Shriners was, and always is, our primary goal.”

Shriners Children’s Hospital is no longer the title sponsor of the Las Vegas PGA Tour event.

No explanation given, but the sides are calling it a mutual decision https://t.co/lSDdtCeX1G

— Josh Carpenter (@JoshACarpenter) October 25, 2024

The event has been played every year since 1983, but its status in 2025 is in doubt. The PGA Tour hasn’t announced the fall portion of the 2025 schedule at this point. 

Wells Fargo and RBC ended their associations with longtime events this year, and Honda discontinued its sponsorship of the event at PGA National in South Florida in 2023. At the time, tournament host Jack Nicklaus said the event suffered from being sandwiched between several Signature Events. 

The fall events have struggled over the past two years since the PGA Tour is giving more of an emphasis on those not in the top 50 of the standings. With their status secured and smaller purses to play for, most top stars have not participated in the fall events.

Along with the event in Las Vegas now being without a sponsor, the first event of the fall season in Napa, California, changed sponsors from Fortinet to Procore. Sanderson Farms was to drop its sponsorship of the tournament in Jackson, Mississippi, after this year, but they decided to return for 2025.

Cover Image via Golf Magazine