Opinion
OPINION: Brooks And Bryson Are Laughing Straight To The Bank
I said it a few months ago: the Brooks Koepka vs Bryson DeChambeau feud has all of the markers of a professional wrestling “rivalry.”
The fine folks at TNT confirmed this nonsense with the announcement that the combatants will enter the “squared circle” of Wynn Golf Club Las Vegas on Black Friday to go toe-to-toe in a twelve round, I mean twelve hole, battle for the fifth edition of the televised golf spectacle known as ‘The Match.’
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Could this have been any more predictable? I mean, even more predictable than Bryson tipping his hand ever so slightly about this matchup in his pre-Ryder Cup availability to sports writers and reporters?
Welcome to the Vince McMahon-ing of the PGA Tour, which I can’t believe I just used as a verb, but even the infamous leader of the sports entertainment explosion would look at the Koepka vs DeChambeau brouhaha and say these guys are really terrible actors.
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At the end of the day these two were doing it all for the money, and not just the money or notoriety TNT’s The Match will bring. These two will get all eyes on them, being the center of the golf universe the afternoon after we all try to recover from seeking that Black Friday 55” HDTV for $188 deal at the big box mega mart.
This all feels like an orchestrated move to make their social media numbers spin like the Pat Sajak game show wheel because of the $40 million available from the PGA Tour for being nothing more than an Instagram or Twitter darling.
The best way to show you’re not falling for this #thirstTrap is by liking and retweeting me. #PiP #$40,000,000.00 https://t.co/oA7owQQAiZ
— Jim Herman (@gohermie) October 6, 2021
The PIP, or Player Incentive Program, was already the biggest nonsensical set of participation trophies in the history of sports. A Tour player can literally be playing their season at a level colder than a Golden Retriever’s recycled Dog Chow at the bottom of a snowbank and still stand the chance of making some serious coin all because they get the most likes on Facebook.
Basically, Bryson and Brooks are going to win twice. It’s a stroke of evil genius.
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Truth be told, I don’t hate social media. I do a lot of work in social media with and for my company. It helps build a lot of solid content online that is good, including what our fearless leaders Frank & Mike have done with Golficity.
Yes, solid social media numbers can establish really nice paydays for content makers as well, hence why I want to be best friends with Rick Shiels because he seems nice and I have a feeling he could spot me 20 quid here or there.
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But this all feels like two golfers played the media like a violin, even if they did so in B-movie acting fashion.
These two phony Hatfields & McCoys are going to be the spotlight of the golf world as millions attempt to watch their “epic title fight” while trying to stave off a third Thanksgiving food coma, this time coming from the gobbler sandwiches they made with enough calories for two days.
Actually, that last part sounds delicious.
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Will I be watching? Most likely not. I’ll be traveling to our nation’s capital to experience ‘A Christmas Carol’ on stage at the historic Ford’s Theater with my girlfriend and our mutual kids.
Would I watch if I wasn’t traveling? Not this time, as I knew this Bryson vs Brooks nonsense was a farce from the start.
I’d rather just work on making a really big ass turkey sandwich and passing out. It would be more satisfying.
Pass the gravy.
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