John Daly and John Daly II Ink NIL Partnership With Hooters

They’re not just wings, and now there’s not just one John Daly partnering with Hooters. On Tuesday, the father-son duo announced that they would be signing a NIL deal focusing on marketing campaigns on digital platforms, with a heavy presence on social media. 

Hooters has signed father-son duo John Daly and John Daly II in its first NIL agreement for a college athlete. The Dalys will promote the world-famous @Hooters brand through various marketing activities, including significant roles on social media and other digital channels. pic.twitter.com/gN2SKOP0KX

— Kristi Dosh (@SportsBizMiss) April 19, 2022

John Daly has been revered for his blue collar persona for years, known for smoking cigarettes on the course, participating in no physical training, and hydrating with Diet Cokes from Mcdonald’s to fuel an athlete at peak performance. Now, the Dalys will be brand ambassadors for the world famous restaurant. 

John Daly driving his golf cart at the #PGAChampionship. Cigarette in hand and large Diet Coke from McDonalds in the cup holder.

As one does. pic.twitter.com/WwmZ8WlTEk

— Dustin Schutte (@SchutteCFB) May 16, 2019

New to the collegiate athletic landscape, NIL deals focus on the name, image, and likeness of a collegiate athlete and enable each individual to engage in sponsorship deals that endorse their personal brand. If it seems fitting, John Daly has had a long standing unofficial relationship with the chicken restaurants, even hosting events at the Augusta location during Masters week with plenty of pageantries. 

 

 

 

 

 

 

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A post shared by Breezy Golf (@breezygolf)

John Daly II is also new to the collegiate athletic landscape, playing for the Arkansas Razorbacks Division 1 golf team and participating in just one tournament so far, with one round posted under par.

 

 

 

 

 

 

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A post shared by John Daly II (@johndalyll)

Daly jr is no stranger to the spotlight, having won the 2021 PNC Championship with his father. The Dalys posted a 15 under score to win, edging out Tiger and Charlie Woods by two strokes. 

 

 

 

 

 

 

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A post shared by (@pncchampionship)

With the new NIL rules opening doors for college athletes to cash in on their likeness finally, it is certainly interesting to see where athletes choose to land. The Dalys have landed at Hooters. 

 

 

 

 

 

 

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A post shared by pga_johndaly (@pga_johndaly)

Cover Image Via Instagram