Titleist Has Officially Released Their New 2023 T-Series Irons

Titleist does not do annual product releases, so when something new is launched, you know it means there’s a meaningful, data-demonstrated improvement over the predecessor.

 

 

 

 

 

 

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After debuting earlier this year for Tour Validation, the new 2023 T-Series lineup has officially been released to the public, and with that, all the intimate details about what make these new irons hum.

As teased, the new T-Series is comprised of four distinct models—the T100, T150, T200 and T350—that each uniquely embody the three tentpoles of iron performance (and design) at Titleist: distance control, dispersion control and descent angle.

And all four models are available for fittings starting TODAY and available globally in stores on August 25th.

“The new T-Series irons embody a unique approach to iron design and creation,” said Josh Talge, VP, Titleist Golf Club Marketing. “Down to the finest details, this new line delivers best-in-class performance with stunning aesthetics and feel. Each model has been designed to feel as good as it looks, look as good as it performs, and perform better than any iron we’ve created before it.”

Starting at the top of the lineup, the T100 is being branded as the “modern tour iron,” as demonstrated by the fact that it can be found in the hands of Jordan Spieth, Cameron Smith, Justin Thomas, Max Homa, Will Zalatoris, Sungjae Im and Tom Kim.

The 2023 T100 features a refined, forged dual-cavity construction to deliver a more solid feel at impact, and a new precision CNC face milling process results in more consistent contact and control. With the use of dense D18 tungsten and a 2000° aerospace brazing process, Titleist engineers have eliminated weld points to be ultra-precise with center-of-gravity (CG) placement. The result: all the benefits of modern engineered performance with a solid forged feel.

And to make sure the refined chassis does its job, the sole has been redesigned with the help of both tour pros and Vokey Design grind experts. The T100’s Variable Bounce Sole has been smoothed and softened in its trail edge. The result is a faster move through the turf, even after contact.

Marni Ines, Director, Titleist Irons Development, Golf Club R&D, stated: “We worked hard to enhance feel and performance in T100. We’re still starting with forging, we’re still starting with dual cavity construction. However, this has been completely re-engineered. By strengthening the back bar of T100, we were able to carve out material in the heel, toe, and face to save weight. This gives us greater control over CG placement and results in a better feeling, more forgiving iron with tightened dispersion. With the CNC face milling process, now we have a more consistent face, more consistent grooves, which gives you more consistent spin and distance.”

The T150—replacing the former T100•S—is for the player who wants the exact precision and feel of T100 with increased speed, distance and forgiveness.

Built on the same fully forged platform as T100, T150 is engineered to be faster and longer with 2° stronger lofts, and the same blade length and offset measurements as T100 for a true player-preferred look.

Thus, the T150 shares many of the tech features of T100. But that doesn’t mean Titleist merely “copied and pasted” the design; the T150, indeed, features a refined Muscle Channel and updated shape blend under-the-hood performance with an inviting profile.

Ines commented on the T150, noting: “The main difference in T150’s construction versus T100 is the Muscle Channel through the back bar, which has been re-engineered. The Muscle Channel has been shifted forward towards the face, and our CG placement with D18 tungsten has allowed us, again, to create tighter distance control for this iron. We also listened to those players that felt as though the shape of T100•S was on the smaller side. With this iron, we took that feedback and increased the topline thickness and widened the sole, which also gave us the ability to drive the CG lower. Whether they’re playing T150 throughout the set or taking advantage of its performance through a blended set, players will get the ball speeds and launches they need throughout the bag with T150.”

The T200 is the “players distance iron,” and looks to provide added distance and forgiveness without compromising on looks, feel, trajectory or stopping power.

“The looks and performance of the previous generation T200 was really a first of its kind,” Talge said. “To have a model look like a Player’s iron but perform like a Game Improvement iron was a massive step forward, and that was reflected in the tour adoption of T200. But we knew in this generation if we could improve feel, while also pushing performance gains, we could take T200 to the next level, and that’s exactly what Marni and his team accomplished.”

This new iteration features an unmistakable leap forward in feel. A completely re-designed internal structure takes T200 to a new level, with a more stable chassis, refined Max Impact Technology and a new dual taper face bringing tour-level feel and speed to this forged-face iron model.

Like the T100 and T150, the T200 features D18 tungsten and a 2000° aerospace brazing process affords Titleist engineers the ability to maximize performance in each club, and a revised Variable Bounce Sole designed with the help of the tour pros and Vokey Design grind experts

Ines stated: “When we set out to improve T200, feel was the top priority for the project. Listening to our players’ feedback, we didn’t change T200’s shaping. On the inside, everything changed. We re-engineered the chassis and moved the core support bar closer to the center of the face. We also re-designed the flange to which the polymer muscle is attached and altered the thickness of the polymer core. All that went into these changes stemmed from the goal of making T200 feel as good as it looks.”

Finally is the T350, which replaces the T300 but looks to help the golfer who wants high launch, exceptional distance and forgiveness.

With an all-new hollow-body construction inspired by the tour-proven T200 chassis, the T350 maximizes speed and forgiveness through refined Max Impact Technology, a new dual-taper forged face and dual tungsten weighting.

“T350 is the best Game Improvement iron we’ve ever made. The performance – high, far, forgiving – speaks for itself, and when you add the feel and looks, it really sits in a class on its own,” Talge said. “To see our most forgiving iron model be put in play on tour really proves the versatility of this entire line and shows that the performance benefits from an iron like this is not limited to just one kind of player.”

The T350 takes all the best parts of the T100, T150 and T200, and turns the volume up to 11 so it can provide maximum forgiveness while retaining a pure player’s feel at impact. Indeed, the T350 features the same dual-tungsten weighting found in T100, T150 and T200, which further promotes solid feel paired with maximum forgiveness.

Likewise, refinements and reinforcements to Max Impact Technology couples with a new dual-taper, forged face to impart tremendous speed across the entire hitting surface. As a result, the T350’s face design promotes long and consistent carry distances on on- and off-center strikes, resulting in predictable and playable distance.

Quoting Ines: “The overall construction for T350 represents a massive step forward from the previous generation. We’ve gone from a one-piece cavity back construction to this forged, dual-taper face and hollow-body construction. T350 benefits from a re-vamped Max Impact core support, which we moved closer to the center of the face. The entire chassis has been stiffened, which helps to dampen vibration. We moved from a single tungsten weight to heel/toe tungsten weighting, which gives T350 a bump in MOI. With all these changes, we’ve created a platform that is all-around better performing versus the old model. It’s faster across the face, it flies higher, and it has tighter dispersion.”

Each of the 2023 T-Series irons are available with steel and graphite shafts that complement the club design (low vs. high launch), and are priced at $200 per club with steel ($1,399 for a 7-piece set) or $216 with graphite ($1,499 for a 7-piece set).