SPOTTED: Tour Edge’s NEW Hot Launch E521 and C521 Drivers

Tour Edge has been one of the fastest growing brands in golf equipment, with its clubs being found in the bag on the PGA Tour, PGA Tour Champions, LPGA Tour and Web.com Tour, as well as European professional tours (with 10 PGA Tour wins and more than 70 Top 10 finishes).

And to make sure it appeals to golfers of all skill levels, Tour Edge is releasing two new Tour Edge Hot Launch series that are designed to cover both ends of the Game Improvement golf club spectrum.

 

 

 

 

 

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A post shared by Tour Edge Golf (@touredgegolf) on Oct 5, 2020 at 2:28pm PDT

The Hot Launch E521 line is for Extreme Game Improvement, while the Hot Launch C521 are Competition Spec Game Improvement golf clubs. Both unique lines of E and C Series feature different shapes, specs and shafts with separate drivers, fairway metals, hybrids and irons.

“We have designed the new Hot Launch 521 series to offer both sides of game improvement in one colossal launch,” said Tour Edge President and Master Club Designer David Glod. “This is the biggest launch in our 34-year history.”

With respect to the E Series, the Extreme Spec Game Improvement designs boast a super-low Center of Gravity (CG), super-shallow faces, offset designs and extremely light premium shafts designed to get the ball launching in the air with ease for slower to mid-tempo swing speed players.

Other noteworthy features of the E Series includes:

• High Moment of Inertia – The Hot Launch E521 Driver is designed with a super-shallow-face in an extreme MOI boosting shape. Indeed, the extremely high MOI rating surpasses 5000 grams per cubic centimeter squared, making the E Series driver extremely stable and powerful by keeping ball speed on miss-hits and will keep shots straighter.
• Houdini Sole Technology – Much of this MOI boost is attributed to the new revolutionary Houdini Sole design seen only in the E Series. The Houdini Sole is an emerging sole design innovation from the Tour Edge R&D team that pushes weight back as much as possible in a driver design.This all new shape and design created more area to put extra mass, allowing the Tour Edge engineers to precisely position weight in the head for an ultra-low and deep CG, optimizing launch conditions and greatly improving forgiveness off the face. The Houdini Sole also allows for an increase in the offset draw bias and extreme heel weighting that will naturally flight a slice much more effectively than standard golf clubs.
• Heel Weighted, Offset/Shallow Cup Face, High Loft Designs – The strategically placed heel draw-bias weighting of the E Series offset designs are engineered to help golfers avoid slices and to increase launch conditions.

“With these shallow faces and offset designs, on top of the higher lofts we offer, the Hot Launch E521 Driver is easily the leader in launch technology in today’s market,” said Glod.

• Control Length Shaft Technology – Control Length Shaft Technology is optimized shorter shaft lengths that were designed specifically for the E Series metals to greatly improve accuracy and control as well as to max out Smash Factor ratings.The Control Length shaft system will lead to more players hitting the center of the clubface for better overall driving stats. The driver shaft length of 44.5’ is a half inch to one inch shorter on the Hot Launch E521 Driver compared to the standard in the industry.
• Premium Mitsubishi Fubuki Shaft – The Hot Launch E521 Driver comes stock with a super-light FUBUKI metalwood shaft by Mitsubishi Chemical that ranges from 45 grams to 55 grams depending on the flex.

The Hot Launch E521 Driver retails for $229.99 and will be available in Tour Edge’s unprecedented 48-hour custom club delivery program. The Hot launch E521 Driver is hand built in the United States and will be covered under Tour Edge’s famous lifetime warranty.

• Available Lofts in Right-Handed: 10.5°, 12.5°, HL/15°
• Available Lofts in Left-Handed: 10.5°
• Stock Shaft: Mitsubishi Fubuki (45-gram L-Flex, 50-gram A-Flex, 50-gram Regular Flex, 55-gram Stiff Flex)

Conversely, the C Series features premium, state-of-the-art Competition Spec designs with a higher M.O.I. in classically shaped clubs that provide medium+ swing speeds the ability to launch the ball easily and with added forgiveness and power across the face.

Likewise, the C Series features some distinct features:

• Diamond Face/ Cup Face Technology – The 460cc Hot Launch C521 Driver features Diamond Face technology, a major breakthrough in face technology that features 39 different thick and thin diamond shapes or “mini-trampolines” behind the face, producing a hotter face with faster ball speeds and better performance on off-center hits, as well as reduced spin.

“To be able to take an amazing innovation like Diamond Face that changed the level of what we produced with Exotics EXS and to be able to bring it over to Hot Launch is a huge deal for the performance characteristics of these clubs,” said Glod. “This is going to help a lot of golfers gain speed and power.”

• High Moment of Inertia/Rear Sole Weighting – This new design featuring a back weight to the extreme rear of the driver makes for an extremely high MOI rating surpassing 5000 grams per cubic centimeter squared.  This increased MOI will increase ball speed on miss hits and will keep shots straighter.
• Power Channel – The Power Channel on the sole of the club behind the club face is 25% deeper for better weight distribution and increased face flexing. The Power Channel delivers amplified ball speed and less spin, as well as added forgiveness on shots struck lower on the face.
• Premium Aldila Rogue Shaft – The mid-high launch, mid-spin Aldila Rogue shaft was chosen for the Hot Launch C Series after extensive testing with Tour Edge’s one-of-a-kind swing robot T.E.D. (Tour Edge Development).

The C521 Driver retails at $229.99. All Hot Launch clubs are hand built in the United States and are included in Tour Edge’s unprecedented 48-hour custom fitting delivery and lifetime warranty programs.

• Available Lofts in Right-Handed: 9.5°, 10.5°, 12°
• Stock Shaft: Aldila Rogue (50-gram L-Flex, 50-gram A-Flex, 60-gram Regular-Flex, 60-gram Stiff Flex and 60-gram X-Flex)

 

 

 

 

 

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A post shared by Tour Edge Golf (@touredgegolf) on Oct 6, 2020 at 7:50am PDT

Like the major OEMs (who are using high power computers to now designs products dedicated to certain swing types), both the E and C Series feature brand new technologies designed to produce different playing characteristics to the specific series targeting two distinct player-types looking for game improvement qualities.

And while the differently models will feature different technology, both new series of Hot Launch feature a brand-new look with a sleek, all-black PVD finish.

“What we’ve found is that the Game Improvement market falls into two distinct categories,” said Glod. “One side for players who want extreme ease of use and launch to the maximum degree and those who want the benefits of game improvement clubs, but with classic head shapes.”

Cover Image via Instagram