Equipment
BREAKING: Good Good Is All-In on Equipment with Golf Ball | Clubs Too?
Good Good is probably one of the fastest growing, most popular golf brands in recent. And because it’s important to strike while the proverbial iron is hot, the guys have capitalized by releasing apparel, golf accessories, and even a putter.

And the putter must of been a hit, because Good Good appears to be “all in” on brand equipment:

Good Good Golf company has applied and received USGA approval for their golf ball, labeled with “Good Good” and a “Fighting For Par” lineup aid.

It is unlikely that Good Good is manufacturing the ball themselves, so it more likely that they’ve partnered with one of the primary golf ball manufacturers like Nassau Golf, who was recently acquired by TaylorMade but is responsible for the original Kirkland Signature ball the MTB Black and MTB X for Snell Golf, or Foremost, who manufacturers balls for Vice Golf.
It remains yet to be announced, but the Good Good team has, supposedly, been working on this project for a while. All of these guys have some real power, so I can imagine that it will be a 3 or 4 layer ball and several iterations were worked through to find something that provided ideal spin, launch, speed, and feel characteristics.
Now the only questions that remains are when does these go for sale and how much do they cost?
