EQUIPMENT: Ben Hogan Golf Releases Edge EX Irons

Forged golf clubs, especially irons, are afforded revered treatment, as they provide a feel and feedback that cannot be replicated by alternatives. So to make sure that golfers can have the euphoric feeling that only a purely struck forged iron can provide, Ben Hogan Golf is releasing the Edge EX Irons:

Designed for mid-handicap players who are serious about improving their games and playing to their maximum potential, the Edge EX irons represent the latest in a long line of industry-changing Edge irons which were originally introduced by the Company in the late 1980’s to the delight of golfers who appreciated their unique combination of forgiveness with the feel only a forged iron can provide.

The new Edge EX irons were designed from the ground up to be extremely easy-to-hit and hopefully attract new customers who were perhaps intimidated by Hogan’s long-standing reputation for manufacturing golf equipment for the most discerning and accomplished players in the world (see: blades), but want to partake in the precision manufacturing that Ben Hogan can provide.

“Ben Hogan golf equipment has long been used by some of the best players in the world” said Scott White, President and CEO of Ben Hogan Golf Equipment Company. “Some golfers who play the game just for fun or few a few bucks in friendly games felt that our products weren’t for them. We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world. In fact, quite the contrary. Edge EX irons will offer average golfers the playability, forgiveness and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.’”

The Edge EX irons retain the traditional look and elegance that Ben Hogan irons are known for, but incorporate a confidence-inspiring shape and visual cues that mid-handicap golfers will appreciate.

The Open Cavity design allows for extreme perimeter weighting to increase club head stability and help golfers square the face at impact. Additionally, unnecessary mass behind the forged face was repositioned low and rearward, much like basic design philosophies used in many driver designs. This helps get the ball airborne quickly and easily with any angle of attack. Best of all, the physical size of the club face and Effective Hitting Area has been enlarged significantly making Edge EX irons incredibly forgiving, even on shots struck near the toe or higher on the clubface.

“We tested these irons more than any other product we’ve brought to market in recent years” continued White. “Consumer response and feedback was exceptionally good throughout the development process. Golfers of all ability levels, but especially those with double-digit handicaps told us that Edge EX irons were some of the easiest-to-hit irons they’ve ever played. The larger clubhead, increased offset, and thicker topline especially, were features that many golfers really appreciated.”

Like all Ben Hogan irons and wedges, the new Edge EX irons will utilize the latest generation of the Company’s proprietary V-SOLE technology which was engineered for the wider sole of Edge EX irons. The high bounce leading edge combined with softer bounce trailing edge provides for easy turf interaction with any strain of grass and helps promote solid contact on awkward and uneven lies.

Ben Hogan Edge EX irons will be available for order immediately, though they will not be shipped nor available for demo until late April. Like all Ben Hogan irons, Edge EX irons will be separated by consistent 4° gaps as Ben Hogan demanded, however, lofts on Edge EX irons have been strengthened slightly (+ 2°) based on consumer preferences during the testing process.  As a result, golfers should be conscious of a potential gap between the pitching wedge and their next lowest lofted wedge.

The Edge EX irons are available for purchase at www.BenHoganGolf.com exclusively. A 7-piece set (4 iron through Pitching Wedge) will be priced at $800.00 with a choice of various premium steel and graphite shafts. Five (6 through PW) and six (5 through PW) piece sets will also be available for $630.00 and $720.00, respectively, and can be paired with some other Ben Hogan club options, such as the UiHi Utility Irons or VKTR+ hybrids.

Cover Image via Instagram