FIRST LOOK: New Titleist Velocity Golf Ball

Finding the right golf ball is imperative for your game. 

With advancements in technology, ball manufacturers have learned how to manipulate the core, mantle, cover, dimple pattern, etc. to provide more or less spin, lower or higher flight trajectory and even more ball speed in relation to swing speed.

The Titleist Velocity golf ball is engineered to provide increased speed with high flight for golfers with one main objective – long distance. This is accomplished through a new higher compression core and reformulated cover combination that delivers the longest, best performing Velocity yet.

Frederick Waddell, Director of Golf Ball Product Management at Titleist, said:

“This golf ball is fun for our team… We‘re designing for a golfer looking for distance, and that allows us to be singularly focused on speed and overall distance through the bag. We were able to achieve the performance goals of longer driver and iron distance while maintaining its high flight and greenside playability through new and reformulated core and cover technology.”

Mike Madson, Director of Aerodynamics and Research Engineering at Titleist, said:

“We take the same principles and fundamentals that we utilize in the Pro V1 and AVX and apply them to Velocity… It is a matter of balancing the components to achieve the goals for Velocity of increased overall distance and improved greenside spin. In this case we developed a higher compression core and complemented that with a new cover formulation. The combination of those two factors helped us meet and exceed the expectations we had for this product.”

The result of the new technology engineered into the 2022 Velocity means longer driver and long iron distance, extremely low long game spin, high flight on all shots and playable greenside feel.

Titleist has also done extensive research and development in the colored golf ball area, especially when it comes to matte finishes. A new Matte Blue Velocity will be introduced to the market in October along with Matte Orange and Green.

The 2022 Titleist Velocity ($29.99 per dozen) will be in golf shops worldwide beginning February 4, the 2022 in White.  But in October, golfers can experience the speed of Velocity in style with three distinct matte color options—Matte Orange, Matte Green, and new Matte Blue—which was the direct result of golfer feedback. The New Velocity is manufactured by Titleist associates at Titleist’s owned-and-operated Ball Plant 2 in Greater New Bedford, Mass., ensuring the most consistent performance and quality in every dozen and every ball.

Cover Image Via Titleist