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Jason Day Leaves Adidas for Nike

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Published

8 years ago

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According to Darren Rovell of ESPN, Nike has signed Jason Day to a new apparel and shoe contract to begin in 2017.

Signing the number one golfer in the world is a huge deal for Nike and will pay Jason over $10 million a year to wear the swoosh. The move to Nike was made possible due to both Nike and Adidas shedding its equipment manufacturing pieces of the business.

 
Day has re-signed with Taylormade from an equipment standpoint, already re-upping with them. In the past, that would have also meant he would be dressed head-to-toe in Adidas gear, but the two companies are no longer as closely tied as before.

Nike’s timing of this deal after the recent announcement regarding their equipment manufacturing couldn’t be better. It shows they will continue to build a stable of top-tier golfers. And at the same time, Tiger, who built the golf brand for the company, is seemingly finally on his way back to competitive golf and McIlroy is also getting back to better, more consistent play.

Now with Day, Nike becomes that much more relevant on the national stage, despite players swinging non-Nike clubs.

Also, with Jason setting precedence using Taylormade equipment while wearing a Nike hat, you have to wonder who will be the next Adidas domino to fall.

Perhaps a tall, slender man who goes by just two initials and hits the ball a mile?

Cover Image via Twitter

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Kris became obsessed with the game of golf after deciding to finally hang up his baseball cleats about four years ago. Still learning the game, he’s leaned on much of the on-line golf community for help and loves to return the favor whenever possible. A contributor to several golf sites in the past, Kris writes from the perspective of your average golfer. One who has a passion for the game, but also has the typical restrictions of life and budget. He can be reached on Twitter at @krismcewen.

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