Retailer Fighting Resellers with Driver Challenge

For sneakerheads and shoe junkiers, resellers have frequently become a necessary intermediary when looking for those special edition shoes you desperately desire.  Unfortunately, resellers—fully aware of the limited supply—invariably add a very healthy premium over the MSRP to line their pockets.

 

 

 

 

 

 

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A post shared by TRENDYGOLF | Golf Fashion | (@trendygolf)

So when it was announced that Nike would be releasing a limited edition Jordan 1 Low Travis Scott, with an MSRP $170, it was all but guaranteed that resellers would look to scoop up as many pairs as they could and re-list them for as much as $1,000 on websites like StockX.

In the hopes of preventing this horrific practice, TRENDYGOLF—a premium golf apparel and accessory retailer—implemented a unique practice to ensure an actual golfer would be able to scoop up this unique sneaker collab. To qualify to purchase the Travis Scott Jordan 1’s, attendees would need to jump in a golf simulator and have two attempts to drive a ball over 200 yards (or 150 yards or more for women).

 

 

 

 

 

 

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A post shared by TRENDYGOLF | Golf Fashion | (@trendygolf)

While it was unclear whether it would be a Trackman or Foresight simulator and whether you could bring your own driver, TRENDYGOLF did confirm that this process was specifically implemented to “ensure that the shoes are being purchased by golfers rather than resellers.”

While this might be a first, I actually hope it becomes a more standardized practice.

Cover Image via Sneaker News