Callaway’s Product Photocopier is on Overdrive

A few weeks ago, we posted an article highlighting that there are many signs pointing to the fact that Callaway—a $1.1 billion dollar company with unimaginable amounts dedicated to R&D—will be releasing a putter that is eerily familiar looking to the L.A.B. Golf DF3.

Sadly, it seems like Callaway’s R&D Department is done copying other people’s homework:

 

 

 

 

 

 

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A post shared by Callaway Golf (@callawaygolf)

Callaway recently posted on social media a new ball design that it’s releasing: the Chrome Soft 360 Yellow Stripe. While the Chome Soft is Callaway’s golf ball, the new visual design seems borrowed from another ball rival.

 

 

 

 

 

 

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A post shared by TaylorMade Golf (@taylormadegolf)

Earlier this year, TaylorMade debuted the Tour Response Stripe, with the signature being—as the name alludes to—the 360° ClearPath Alignment stripe. The ClearPath stripe wraps around the center of the ball and looks to help golfers aim putts better, faster and more consistently, in addition to providing instant feedback on the quality of the roll.

Remarkably, Callaway wasn’t the least bit shy about copying TaylorMade because they didn’t stop at copying the design feature. Indeed, the Callaway announcement and marketing materials, likewise, are heavily influenced by TaylorMade’s. Callaway states the 360 Yellow Stripe is:

“Designed for unmatched alignment and visual feedback on every shot. Its bold, high-contrast stripe wraps fully around the ball, making it easier to see your start line, track your putts, and ensure a pure roll.”

While the Elyte metalwood lineup appears to be something that Callaway’s R&D team can genuinely be proud of, their most recent product offerings are—for lack of a better word—disappointing, given that they appear to be little more than Callaway-branded replicas.

Cover Image via MyGolfSpy