STYLE: Galvin Green Celebrates 30 Years of Premium Golf Apparel

Galvin Green, the premium apparel brand that revolutionized waterproofs in the 1990’s and has taken technical golf clothing to another level during this millennium, is celebrating its 30th birthday.

 

 

 

 

 

 

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A post shared by Galvin Green (@galvingreen) on May 8, 2020 at 5:20am PDT

As an entrepreneur and recreational golfer in the Swedish town of Växjö back in 1990, Tomas Nilsson saw an opportunity to invest in golf and create a global brand. “My goal was to produce the best quality golf clothes on the market and we’re now a decade ahead of where I believed we could be on a global scale,” said Tomas.

“Functional clothing is especially important in golf, where you’re often exposed to sun, rain and wind. It is incredibly important that you have the right clothing regardless of the weather, so you can continue to enjoy your round and play to your best. That’s why we’ve always selected the very best materials, matched with the best styling and details possible,” he added.

 

 

 

 

 

 

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A post shared by Galvin Green (@galvingreen) on Jun 26, 2020 at 2:11am PDT

Creative Director Mats Lundqvist shared his passion for quality when he composed the first Galvin Green range in the summer of 1990 and admits he learnt a lot from the experience. “I learned how important it was to have a specific function for each garment and explain it to the users. It meant that our vision for the next 59 ranges was to design functional garments that really perform on the golf course. At the time, the market for functional golf wear wasn’t so big, so we decided we could fill that gap and take it forward,” added Mats.

Since 1990, Galvin Green has pushed the boundaries for not only functional golf wear, but colorful outfits too. At a time when the market was full of Navy and Green block color tops, Galvin Green went against the grain and introduced bright colors, like Orange, often in various shades alongside White, Black or Navy.

The long-term legacy of this bold approach has given Galvin Green a reputation for never compromising on its innovation and product quality in a fiercely competitive market.

“Living up to the ‘we never compromise’ philosophy is a challenge when the consumer can come across the brand at so many touch points, but it means our message is well understood by our customers and those who may be new to the Galvin Green proposition. I believe that today’s serious golfer trusts the brand and is reassured by its long track record of adding new products and driving up standards across all golf apparel categories. They recognise that Galvin Green is always bringing something new to the market that will turn heads and help to dress them in style and comfort,” said Nicholai.

 

 

 

 

 

 

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A post shared by Galvin Green (@galvingreen) on May 11, 2020 at 3:45am PDT

Among the most revolutionary innovations from the brand was the introduction of INSULA sweaters in 2004, as part of its pioneering layering for golf initiative known as the Multi-Layer Concept. However, it culminated this year with the DWIGHT sweater, made entirely from recycled plastic bottles.

According to Mats, another landmark was the introduction of the GORE-TEX Paclite rain jacket in 2003, which meant that a lightweight waterproof top could be worn without any sacrifices to the swing. It also ensured durable waterproofing and breathability that was hard to envision 10 years earlier.

 

 

 

 

 

 

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A post shared by Galvin Green (@galvingreen) on Mar 19, 2020 at 7:39am PDT

It was this advanced technology that led to more recent stretch fabrics like the revolutionary C-KNIT backer that enables the jacket to ‘slide & glide’ smoothly over garments worn underneath. Galvin Green went on to incorporate this technology in outerwear designed exclusively for the victorious European Ryder Cup team in Paris in 2018. “It was a great experience to work with Captain Thomas Bjørn, deciding on the final look and details of the outfits created for the best players in Europe to perform well and retain the trophy,” he added.

Another ground-breaking innovation that year was the launch of the INTERFACE-1 hybrid jackets that can be worn 95 out of 100 rounds, quickly followed in 2019 by the super-lightweight SHAKEDRY advanced waterproof technology.

 

 

 

 

 

 

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A post shared by Galvin Green (@galvingreen) on Apr 9, 2019 at 2:25am PDT

Looking ahead, Nicholai is confident that serious golfers will always think about Galvin Green when considering their next clothing purchase and the various playing conditions they are likely to encounter. “They can rest assured that we will always strive to produce the best possible garments for the serious golfer and take them with us on the journey,” he added.