SPOTTED: Ben Hogan Golf GS53 MAX Driver

Continuing off the recent releases of its UiHi Utility Club and VKTR+ Hybrids and ICON Irons, the Ben Hogan Golf Equipment Company looks to add some more distance to the top of golfer’s bags with the release of its new 460cc GS53 MAX driver.

 

 

 

 

 

 

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The GS53 MAX driver features a 22% larger and 11% taller face than Ben Hogan Golf’s highly popular 445cc GS53 Driver, which will remain in the product line. The GS53 MAX consists of a four-piece head design utilizing multiple materials including forged Titanium and dense Tungsten, which are complemented by a carbon composite crown. This combination of materials allowed Ben Hogan engineers to precisely position discretionary weight inside of the clubhead to create a low and rearward Center of Mass for higher initial launch angles. Weight has also been positioned to the edges of the driver head to help increase stability and keep the clubhead squared at impact. Weight optimization also allowed the GS53 MAX driver to be ‘acoustically tuned’ to provide a solid sound at impact.

“This is a special driver that is born off Mr. Hogan’s principles of club design,” said Scott White, CEO, Ben Hogan Golf Company. “Our R&D mission for the GS53 MAX was to keep the Center of Mass as low and as far rearward as possible, which is very different when compared to the original GS53 driver which is much higher and more forward. As a result, the combination of the lightweight composite crown and tungsten sole weight allow us to position the Center of Mass so that we maximize launch while decreasing the amount of ball spin. This provides a higher ball flight … especially for players who don’t have Tour-caliber clubhead speeds … for increased carry and roll out. “

White adds, “The composite crown also allows us to increase the forgiveness of the driver by moving more mass to the edges of the driver; it’s the same concept as perimeter weighting used in iron design. As a result, the GS53 clubhead is more stable and squared at impact. We think golfers of all abilities will love the feel and performance of the GS53 MAX.”

The GS53 MAX driver, available in 9.0° and 10.5°, also features Ben Hogan Golf’s proprietary adjustable “Flight Control” hosel that allows golfers to adjust the loft of the driver up to 2° from the base loft (i.e., 1° stronger or weaker). Golfers can also adjust lie angle and face angle from square to open or closed to help fine tune the driver to their optimal setup and shot shape.

Flight Control adjustments can be made in a matter of seconds by using the adjustment wrench provided. The eight (8) adjustment settings are easily identifiable and do not require re-orientation of the shaft graphics or grip position, which is particularly important as it allows golfers to keep the shaft and grip aligned to their personal preference no matter which setting is selected.

The GS53 MAX driver, initially available in a right-handed model only, offers consumers a choice of one of three super-premium aftermarket shafts, offered in multiple flexes and weights, including:

• Project X HZRDUS Smoke Black (low trajectory) – valued at $300 MSRP
• Tensei CK Blue (mid trajectory) – valued at $250 MSRP
• UST Mamiya Helium (high trajectory) – valued at $225 MSRP

Despite the inclusion of the the aforementioned premium shafts, White notes that “Our direct-to-consumer business model, where all products are sold exclusively at benhogangolf.com, allow us to price the GS53 MAX at $355.00, which is far below the industry standard for a driver in the super-premium, high performance category.”

In addition to the high quality equipment, the Ben Hogan Golf Equipment Company offers several attractive and consumer-centric programs, including free domestic shipping on orders over $750.00, flat-rate international shipping and a low or no-cost financing program. Furthermore, to provide golfers with the opportunity to “try it before you buy it”, the Ben Hogan Golf Equipment Company offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company.

Cover Image via Instagram