SPOTTED: New Ben Hogan Golf ICON Irons

While coronavirus has caused the PGA Tour to come to a screeching halt, golf continues to be a reprieve from reality for some of us fortunate amateurs.

As a result, it’s important to note the launch of the new Ben Hogan Golf Equipment Company ICON Irons, a traditional forged muscle back blade that features many of Mr. Hogan’s design philosophies:

 

 

 

 

 

 

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A post shared by Ben Hogan Golf (@benhogangolf) on Mar 17, 2020 at 5:48pm PDT

Developed for accomplished ball strikers who look to work the ball, the ICON Irons combine traditional styling with modern performance.

“Ben Hogan always had exceptionally high standards … especially for his blade iron designs. We think the new ICON Irons would be something he would be proud of” said Scott White, CEO, Ben Hogan Golf Equipment Company. “In the hands of accomplished players, they will find the ICON Irons offer an unmatched combination of performance, feel and eye appeal as compared to any muscle back blade on the market. This was Mr. Hogan’s mission and we’ve continued that tradition.”

 

 

 

 

 

 

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A post shared by Ben Hogan Golf (@benhogangolf) on Mar 17, 2020 at 1:01pm PDT

While the ICON blades are already droolworthy, the price only helps make these more desirable. Indeed, Ben Hogan’s innovative Direct-To-Consumer business model, which minimizes operational costs and completely eliminates retail mark-up, allows a 7-piece, ICON irons set to be priced at $770 (chrome) and $800 (black) from www.BenHoganGolf.com and www.BenHoganGolf.eu for… It goes without saying that this is $100s less than blades from competitors that are sold through traditional retail stores.

 

 

 

 

 

 

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A post shared by Ben Hogan Golf (@benhogangolf) on Mar 17, 2020 at 7:01am PDT

White adds, “Offering a high-performance, forged muscle back set like the ICON Irons at a price point of $770 is unimaginable in today’s market, or in recent memory. It’s thanks to our successful direct-to-consumer business model, which allows golfers to buy direct at BenHoganGolf.com, and avoid the exorbitant retail prices they would pay for clubs of this caliber.”

With respect to the ICON’s design, it could be simply stated that these irons are textbook Ben Hogan. The ICON’s carry on the heritage of high-quality, beautifully forged, contemporary muscle backs, but then modernizes them in a re-imagined, contemporary package.

True to the icon blade design, the ICONs feature minimal offset, a thin top line, and shorter blade length, making them ideal for the accomplished player who wanting complete control over their ball flight.

Perfectly blended into the traditionalist design is Hogan’s “Progressive Center of Mass” weighting system that provides golfers, regardless of which club they’re hitting, with optimal ball flight.

To briefly explain how, the system positions more mass higher in the short, scoring irons to generate a lower ball flight for better control while eliminating any ballooning.

Meanwhile, on the long and mid-irons, weight is located progressively lower to help generate higher shot trajectory with more spin.

Equally impressive, each loft in the ICON Irons set has a visible weight pad in the rear, with a unique size, shape and position for that specific loft and clubhead. This allows for a seamless performance transition from one iron to the next.

Furthermore, while other companies that have strengthened their iron lofts over the years, which creates unbalanced gaps between irons, the ICON irons feature consistent 4° gapping, which is a Ben Hogan signature design element going back to 1953.

The ICON Irons also feature Ben Hogan Golf’s proprietary V-SOLE technology, which provides a high-bounce leading edge and soft, lower-bounce trailing edge to promote forgiveness and prevent digging. Regardless of the length or thickness of the grass, the V-shaped sole is designed to cut through with minimal resistance.

“ICON is the kind of club that the Ben Hogan Golf brand is known for and which epitomizes our ‘forged / feel / feedback’ theme. Serious players can take comfort in knowing that ICON gives them the opportunity to hit their mark on every shot, while feeling the satisfying pureness of flush contact. Mr. Hogan once described that blissful sensation as running from your hands up your arms and into your heart. There’s nothing else quite like it in golf,” White adds.

As always, Ben Hogan’s ICON irons will be offered with a variety of premium, after-market steel and graphite shafts, and no-charge customization.

Ben Hogan Golf Equipment Company also offers a number of consumer-centric programs, including free domestic shipping on orders over $500.00, flat-rate international shipping, and a low or no-cost financing program.

In the event you’d like to try the Icons before pulling the trigger, Ben Hogan offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company.

Cover Image Via Instagram