adidas Debut TOUR360 24, Equipped with TORSION Bridge, THINTECH and JET BOOST

The old saying goes, “if it ain’t broke, don’t fix it.”  But the saying doesn’t prohibit evolving and enhancing. And that’s exactly what adidas Golf has done with the TOUR 360 22.

The TOUR 360 24 Lineup

Heading into its 19th year of providing golfers with pinnacle performance in golf footwear, adidas completely redesigned its premium flagship footwear franchise from the inside out to introduce TOUR360 24. Wrapped in confidence, the newest chapter elevates every touchpoint for the foot to help with traction, stability and comfort to give golfers everything they need to perform their best on the course. The new footwear will come in both laced and BOA models for men and women and will be available on adidas.com, the adidas app and at select retailers beginning Thursday, February 29th.

The same way golf is a sport of constantly striving for perfection, adidas approaches each iteration of the TOUR360 with that same mindset. After pushing the TOUR360 to new heights in 2022, the brand utilized feedback from athletes and consumers around the world to target specific areas to help with fit, durability and performance with this version. This in-depth and collaborative approach resulted in an elevated design with performance at the heart of every detail.

Wrapped in Confidence | TOUR360 | adidas Golf

TOUR360 24 is here. The premium performance golf shoe made to maximize confidence on the golf course.

“For TOUR360 24, our objective was to take key learnings from nearly 20 years of TOUR360 development to enhance the performance of the shoe from the inside out,” said Masun Denison, global footwear director, adidas Golf. “We wanted to capture that feeling of confidence that comes when someone puts their foot into the shoe for the first time and gets excited to head to the first tee. The shoe features the classic signature look, but golfers will notice a difference in the way this one feels the minute they put them on.”

Specifically, adidas focused on three key areas with the new TOUR360 24:

1. FIT

The new TOUR360 24 brings key technologies inside the shoe so that the footwear fits the right way. To help give golfers a better fit, adidas is introducing:

• INSITE 2.0 Sockliner — Modified for TOUR360 24, this insole features updated shaping in the arch and heel to provide improved fit and stability.
• Internal 360WRAP — adidas has included an internal fit sleeve on the sides of the tongue along with the new TORSION BRIDGE in the midsole that when combined gives golfers a feeling of 360 support throughout the swing.
• Performance Last — TOUR360 24 is built on adidas’ performance last to help ensure fit consistency across other performance models in the range. Men’s models of TOUR360 24 will be offered in both medium and wide widths while the women’s model will be offered in medium width only.

Four-time PGA TOUR Winner and adidas athlete Nick Taylor commented on the TOUR360 24s, noting “In my first win as a professional in 2014, I was wearing the TOUR360s. Now, nearly 10 years later, I wore the new TOUR360 24 during my most recent win in Phoenix. While the technology has certainly improved over the past 10 years, that iconic feel of the TOUR360 is still the same. It’s that feeling I know all golfers will appreciate when they play in this new footwear.”

2. PERFORMANCE

Perhaps one of the most critical pieces for golfers, the adidas team designed the new footwear specifically with performance in mind. Key features include:

• TORSION BRIDGE — Comprised of a more rigid top plate and flexible bottom plate, this new TPU TORSION BRIDGE drives maximum stability across the mid and forefoot for where golfers need it most, especially as they load and unload power through the swing. It also sits lower to the ground to help conform to uneven lies and surfaces.
• JET BOOST / LIGHTSTRIKE — For the first time in golf, adidas is using JET BOOST in the heel, which fuses smaller, firmer energy capsules together to provide the ultimate blend of stability and comfort. When combined with LIGHTSTRIKE in the forefoot, golfers will get the most out of cushioning and a feeling of stability throughout the swing.
• Replaceable THINTECH 7-spike outsole — Designed for optimal traction the TPU outsole features replaceable spikes where golfers need them most. adidas also included flex grooves in the secondary traction, finished with high gloss to help reduce clogging in the footwear. adidas also placed a spike closer to the toe to allow for better toe-off through the swing to help generate additional power from the ground.

Close-up of the TOUR 360 24’s THINTECH 7-Spike Outsole

3. DURABILITY

Golfers find themselves in a variety of conditions as they play, so adidas included some key features to go along with the premium leather and microfiber materials to help the shoes last from season to season:

• ‘T-Shape’ Suede Microfiber Heel — This new three-piece construction combines a soft, anti-abrasive sandwiched textile that runs from the center heel to the half collar to help eliminate wear and tear over time while enhancing overall comfort.
• Waterproof Leather Upper Section — This premium, soft, waterproof leather upper is designed for long-term durability and protection in wet conditions so that golfers get the protection they need.

When testing earlier versions of the TOUR360 24, Two-Time Major Champion and adidas athlete Collin Morikawa stated, “The first time I tried the prototypes for the TOUR360 24 I was amazed with how they felt. Having footwear that I can trust and feel confident in is such an important piece of my game and this new TOUR360 checks all the boxes.”

As part of the TOUR360 24 range, adidas is introducing a new BOA model for men and women to provide another option for improved fit and performance.

The TOUR 360 24’s Updated BOA System,
Featuring a Zipper Shroad

Hidden within the upper of the footwear, adidas collaborated with the BOA Technology team to create a shell pattern fit system that works in conjunction with the lining of the leather upper to enhance overall fit and function. Featuring the micro-adjustable Li2 dial, the system sits underneath a zipper shroud in the upper for a premium and clean aesthetic. Wrapping around the midfoot, golfers will feel even more locked-in as the BOA Li2 dial provides a customized fit.

The new TOUR360 24 will be available in a variety of colorways in laced—Cloud White / Core Black / Green Spark, Cloud White / Cloud White / Silver Metallic, Cloud White / Collegiate Navy / Silver Metallic and Core Black / Cloud White / Core Black—and BOA—Cloud White / Cloud White / Core Black and Cloud White / Core Black / Green Spark—versions for both men and women, along with a simplified lace model for junior golfers inspired by the footwear, beginning Thursday, February 29th on adidas.com, the adidas app and at select retailers worldwide.