Usually, when players decide to make a switch with one of their sponsors, they do it in the beginning of the year so they can start using some new gear. Rickie Fowler decided to do that just after starting this season, signing a multi-year deal with TaylorMade.
Fowler fans, however, shouldn’t fear, as this doesn’t mean that Rickie won’t be wearing his classic Puma outfits anymore. This sponsorship deal is strictly related to his golf ball. Fowler’s contract had expired with Titleist and he was exploring his options. Fowler apparently made the switch because of an affinity for one of TaylorMade’s golf balls.
The ball that Rickie was really excited about was the TP5 and TP5x that almost all sponsors of TaylorMade use. Fowler saw the ball in action up close playing with Dustin Johnson, a user of the TP5x, at the Le Golf National. After that first experience with the ball Rickie’s interest was peaked and he decided to approach TaylorMade about running tests on the ball. And after months of working and negotiating, Fowler has his new ball.
Rickie Fowler of the United States follows his second shot into the 13th green during the final round of the Hero World Challenge at Albany, Bahamas on December 02, 2018 in Nassau, Bahamas. Get premium, high resolution news photos at Getty Images
There were so many advances to Fowler’s game that he could no longer ignore the TP5x. “It’s been fun to see what the ball can do,” Fowler said. “Extra yardage on irons, more spin around the green. One less club for me into many holes is a pretty big advantage, too. What more do you want?” Fowler is set to start using the ball this weekend at the Farmers Insurance Open.
This is a big win for TaylorMade because Fowler has been relatively loyal to all of his sponsors since he became a professional. Titleist, for example, has been with Rickie since he hit the PGA TOUR, which made this an even more difficult decision for him. In the end, Rickie looked at several balls and tested them all. Titleist just didn’t have anything to compete with TaylorMade and Fowler had to move on.
The addition to Fowler is sure to spark more sales in the TP5 and TP5x and intrigue from other professionals. Hopefully, for Fowler’s sake, this switch will also spark more consistent plays and tournament victories.
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