L.A.B. Golf Finds Investment Partner in L Catterton

L.A.B. Golf (“Lie. Angle. Balance.”) became one of the hottest equipment manufacturers in 2025. Following J.J. Spaun’s 64-foot winning putt at the 2025 U.S. Open, interest in L.A.B. went through the stratosphere. But it seems that L.A.B.’s success caught more than golfers’ attention.

 

 

 

 

 

 

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L Catterton, the largest global consumer-focused private equity firm, today announced that it has made a strategic investment in L.A.B., a disruptive and fast-growing golf equipment company transforming the putter category through its proprietary technology and deep customization capabilities.

By eliminating torque, L.A.B.’s patented design helps keep the putter face square throughout the stroke, thus helping golfers putt more consistently. The company has experienced rapid growth in recent years, driven by word-of-mouth advocacy, industry leading satisfaction, professional adoption, a differentiated direct-to-consumer experience allowing significant customization and personalization, and a relentless focus on quality and customer service.

Matt Nugent, Partner at L Catterton, said:

“At L Catterton, we’ve spent decades partnering with visionary teams to build some of the world’s most beloved consumer brands – from iconic names like Pinarello to Birkenstock and Peloton. What immediately stood out about L.A.B. Golf is the strength of the product, the passion of its community, and the success it has had creating significant innovations that are benefiting golfers. At L Catterton, our approach is rooted in true partnership: we collaborate closely with founders and operators to drive sustainable growth. With our deep consumer insights, our experiences growing product companies and brands, and our hands-on operational resources, we’re excited to help L.A.B. Golf grow its business, broaden and improve its already exceptional product assortment, and reach more golfers around the world.”

The partnership will support L.A.B. Golf as it accelerates product innovation, enhances its direct-to-consumer experience, grows its presence across the retail channel, and expands internationally into new markets where premium golf equipment is in high demand. With millions of potential custom configurations and a strong track record of improving player performance, the company is poised to continue redefining what golfers expect from their equipment.

Sam Hahn, Founder and Co-CEO of L.A.B. Golf, said:

“We didn’t set out to build a brand—we set out to build a better putter. That mission struck a chord with golfers who were frustrated with traditional options, and we’ve been blown away by the response. We’re thrilled to have found a partner in L Catterton who shares our vision and values and is equipped to help us continue investing in our business, growing our brand, and creating more happy golfers.”

Robert Johnson, Co-CEO of L.A.B. Golf, added:

“From day one, L Catterton showed a deep understanding of the golfer and the category. Their track record of building brands, working side-by-side with management teams, and investing in quality and growth has made them the clear partner of choice. Together, we’ll keep pushing boundaries and bringing smarter, better gear to golfers around the world.

The immediate concern when “a new chef comes into the kitchen” is that there will be a temptation to change recipes that have helped generate the success. Hopefully, L Catterton will resist the temptation and help L.A.B. where it needed it most—rapidly expanding and ramping up production capability to meet the substantial increase in demand. Time will tell, but here’s to hoping that this partnership has a happy ending (filled with numerous birdie, and maybe even some eagle, putts).

Cover Image via BreakingEighty