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LIV Golf Just Signed a MASSIVE TV Deal

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LIV Golf was in need of a major network television deal to truly threaten the PGA TOUR’s viewership and make its league more accessible to fans.

It finally has it.

Today, FOX Sports and LIV Golf signed a multiyear media rights agreement that will deliver live coverage of tournaments throughout the U.S. starting February.

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LIV Coverage will mostly be available on FOX or FS1, with select rounds available on FOX Business Network and the FOX Sports App.

New LIV Golf CEO Scott O’Neil said:

“We are thrilled to partner with FOX Sports, one of the preeminent broadcast networks in the world. LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth as our League joins the company of the nation’s premier sports leagues and conferences. I want to thank the FOX Sports team who share our vision for the future of golf, a new model that is redefining how the sport is experienced. LIV Golf is drawing a younger, more active and tech-savvy fan base, and as our players and teams prepare for LIV Golf’s biggest season yet, this agreement will take our broadcast to new heights.”

LIV’s in-house team will still produce the broadcasts, and Arlo White, David Feherty, and Jerry Foltz will be in the booth.

LIV Golfer and multiple-time Major Champion Brooks Koepka said he is “pumped” to see what FOX can bring to LIV through viewership and broadcasting.


Cover Image via CNN

Joey Klender is a reporter covering Equipment, Footwear, and Apparel. A huge golf fan, he calls a certain week in April his favorite of the year. Inspired by the likes of Woods, Palmer, McIlroy, and Koepka, Joey plays over 100 times a year in the South Central Pennsylvania area. When he isn't golfing, he is probably thinking about golfing, but he might be watching other sports, writing, or playing poker.

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