While the PGA TOUR, DP World Tour, and PIF, presumably, continue to negotiate the collaboration among the three golf leagues, the rest of the professional golf...
The United States Golf Association (USGA) has confirmed that it will be giving the first-ever LIV Golf exemption into the U.S. Open, the third Major Championship...
Brandel Chamblee has not shied away from his distaste for LIV Golfers at any juncture. No matter who they are, what they’ve accomplished, or where they’ve...
A few weeks ago, we noted that numerous brands are starting to warm up to LIV teams, announcing sponsorships. For example, Reebok has partnered with Bryson...
While there haven’t been any developments on the status of the PGA Tour-DP World Tour-PIF combination, LIV has been making waves with numerous announcements in recent...
LIV Golf is signing Influencer and YouTube Golf legend Rick Shiels to a deal that will see him be a content creator for the tour, a...
Greg Norman wants Tiger Woods and Rory McIlroy to know that they both benefitted from LIV Golf, although they never player or committed to going to...
Last week, we discussed how many brands are starting to warm up to LIV and, in the weeks leading up to the first 2025 LIV event,...
Rory McIlroy did not have many good things to say about LIV Golf until recently. But when CEO Greg Norman was replaced yesterday by Scott O’Neil,...
LIV Golf was in need of a major network television deal to truly threaten the PGA TOUR’s viewership and make its league more accessible to fans....