Equipment
Miura Golf and Reigning Champ Debut Timeless Golf Apparel Limited Collection
Style and precision—it’s why we love things like Swiss watches, Italian suits, German sports cars, and premium Japanese irons. Miura Golf is collaborating with Reigning Champ, the makers of the world’s finest athletic wear to complement the maker of the world’s finest forged golf clubs.
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The collaboration will feature a unique, limited collection of what each does best: golf clubs and apparel.
Specifically, Miura will be releasing a one-of-a-kind version of its MB-101 Miura irons—the gold standard for forged blades——tamped with a composite of the Miura and Reigning Champ logos. The accompanying apparel offerings include the same blended logo and feature the functionality, versatility, and craftsmanship synonymous with the Reigning Champ brand.
Reigning Champ, on the other hand, has developed a unique co-branded apparel collection—consisting of t-shirts, polos, pullovers, jackets, caps, and shorts—designed to appeal to a discerning audience. Together, they reaffirm each brand’s strength within the marketplace as best-in-class manufacturers.
Miura Golf’s handmade forged golf clubs are designed and manufactured by the Miura family at their factory in Himeji, Japan, and will never be mass-produced. World-renowned craftsman Katsuhiro Miura began hand-crafting and grinding irons in 1957. His sons, Shinei and Yoshitaka, have continued to carry on the family legacy by maintaining the company’s standard as one of the most respected brands in the golf industry.
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Like Miura, Reigning Champ is a company that produces top-quality products from its own factory in Vancouver, Canada. Inspired by the culture of sport, its premium craftsmanship, use of unparalleled performance fabrics, and attention to detail have led Reigning Champ to become the top producer of athletic wear in the world. With store locations in Vancouver, Toronto, and Tokyo, Reigning Champ has been building its renowned legacy since 2007.
Bill Holowaty, COO of Miura Golf, said:
“In my experience, the best collaborations are the ones between like-minded entities that share the same values and standards, and that is exactly the case with Miura Golf and Reigning Champ. “
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A common goal for each company is to embrace the simplicity of their respective creative processes. Pursuing this ideal guides their approach every day and is never taken for granted.
Craig Atkinson, Founder of Reigning Champ, said:
“Simplicity is arguably one of the hardest things to master, but just like the Miura family, our focus has always revolved around an obsession with quality, respect for craft, and an unwavering resolve to master simplicity. The capsule of co-branded apparel we released was designed for a discerning audience and reaffirms each brand’s strength within the marketplace.”
Cover Image via Golf Magazine
