Equipment
PGA TOUR Pro Ryan Moore Bags 623-M Irons from New Level Golf
We all drool over the “WITB” (What’s In the Bag) articles that feature top and recently winning PGA TOUR pros. What irons are Rahm playing? Did Finau change his wedges? What putter is Cantlay playing?
As interesting as these articles are, I think it’s particularly interesting to see what unsigned players, like Brooks Koepka, have in their bags, as it truly indicates what they believe is giving them the best chance to win.
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Likewise, currently unsigned PGA TOUR Pro Ryan Moore, a former PXG Staffer, decided it was time to make a change this weekend at the Fortinet Championship, being played at the Silverado Resort and Spa (North Course) in Napa, California.
Moore put in irons from a lesser known, direct-to-consumer golf brand New Level Golf Equipment, who prioritizes quality over all other things.
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New Level is the brainchild of Eric Burch, who has been in the golf industry for approximately 30 years. Burch’s knowledge of golf equipment started while working as an assistant pro and spent a majority of his time on basic club-fitting and repair tasks. That quickly blossomed into agnostic golf fitting and a commitment to putting the best performing clubs into golfers’ hands.
Through another fitting-related product, Burch was able to combine some recently acquired machining skills and design golf clubs that, simply put, perform. By cutting a lot of the extras out (marketing and TOUR sponsorship contracts), New Level has been able to offer golfers forged and CNC-milled irons and wedges for less than $1,000 a set and $100 per wedge!
In a world where a set of premium forged irons are going for more than $1,500 a set (4 iron to Pitching Wedge), New Level’s offerings truly stand alone.
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By cutting out fluffy marketing and PGA TOUR sponsor contracts, New Level can offer golfers of all levels premium hybrids, driving irons, forged irons, and forged wedges for heavily discounted prices, despite even offering premium shaft options from Project X, Fujikura, KBS, True Temper, and Nippon (among others).
Perhaps the only knock against New Level is that they’re not found in your local golf retailer. That’s part of the reason why the prices can be kept so low (by cutting out profit margins for middleman retailers).
If you’re in the market for new irons, you’d be a fool to not contemplate a Tour-validated product that leaves some funds on the table for wedges (or a new driver, if you’re into that kind of thing).
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