Titleist Rolls Out Its Best ‘Tour Soft’ Ball: Here’s How It Can Improve Your Game

High-compression golf balls go further, but not everyone enjoys a firm ball. So Titleist wants to make sure you can have your cake and eat it too with the new Titleist Tour Soft golf ball, which looks to provide golfers with longer distance off the tee and increased spin into the green, but with an exceptionally soft feel off the club face.

 

 

 

 

 

 

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Featuring a new, faster, larger core, the new Tour Soft delivers faster ball speed for more distance off the tee, an incredibly soft feel, and low spin on long game shots.

Jeremy Stone, Vice President of Titleist Golf Ball Marketing, said:

“Golfers who tee up Tour Soft are looking for soft feel and performance throughout the bag. Every change we made to new Tour Soft gives players a better golf ball from tee to green.”

Tour Soft features a new, large core that increases ball speed and distance off the tee while providing an incredibly soft feel on every shot. The 1.608” diameter of Tour Soft’s core makes it the largest ionomer-covered core in the market. Engineered over Tour Soft’s core is its thin FusaBlend cover which has been reformulated to increase spin and control into and around the greens. Fusablend is a Titleist proprietary combination of ionomers and softening polymers used to create a cover material with spin performance and feel that is unmatched among other ionomer covers.

Mike Madson, Vice President, of Titleist Golf Ball R&D, said:

“The core is the engine of the golf ball, and that’s where a ball gets its speed. What makes the new Tour Soft unique is the size of its core, which gives the ball even more of its fastest material and allows for exceptional speed in the long game. Then when you get into your scoring clubs, Tour Soft’s Fusablend cover over that large core gives golfers the spin needed to hit it closer to the hole.”

The unique size of Tour Soft’s core has only become achievable through continued innovations to the manufacturing processes at Titleist Ball Plant 2, located in North Dartmouth, Massachusetts.

Madison added:

“Manufacturing a 1.608 core is not an easy task, but the advantages it delivers to golfers in on-course performance is tremendous. We’re only able to produce a core that large because of our manufacturing expertise. We have total control over all our processes, which allows us to make the advancements needed to create a core at that size that performs the same from ball to ball and dozen to dozen.”

Across the entire Titleist golf ball family, each golf ball model has its own unique dimple pattern to optimize aerodynamics and flight for its respective construction. Tour Soft golf balls feature a 346 quad dipyramid dimple pattern, resulting in extremely efficient aerodynamics for optimized flight and distance.

New Tour Soft golf balls will be offered in white, high optic yellow, and green and will be available in golf shops worldwide on January 24, 2024. Tour Soft will be available in pink in July 2024. Regardless of color, the Tour Soft retails at $39.99 per dozen.

Cover Image via Titleist