Titleist TruFeel: Re-Imagined for Ultra-Soft Performance

Titleist, the well-known manufacturer of the the #1 ball in golf, is constantly pushing the envelope on golf ball innovation, while also maintaining some of the highest manufacturing tolerances in the golf ball industry.

As a result, it’s no surprise that Titleist has just released redesigned model of its TruFeel ball to join it’s 2019 updates to the Tour proven ProV1 and ProV1x models.

 

 

 

 

 

 

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Welcome to the family! Meet the all new Titleist TruFeel – the softest Titleist golf ball with low spin for long distance along with excellent control into and around the green. Tap the link in bio for all the details. #1ballingolf

A post shared by Titleist (@titleist) on Sep 27, 2019 at 6:11am PDT

The Titleist TruFeel has been re-imagined with a new TruTouch core and new TruFit aerodynamics for more distance with the driver and in the long game. But distance isn’t everything, and the TruFeel isn’t a one-trick pony. A proprietary TruFlex cover provides ultra-soft feel and excellent control on shots into and around the green.

Michael Mahoney, Vice President of Titleist Golf Ball Marketing, noted that:

We know from our extensive player testing that golfers who gravitate toward the softest-feeling golf balls are also clearly focused on performance. In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel. TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel’s low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot that makes this ball a Titleist.

In sum, Titleist believes they’ve designed the perfect soft-ball with TruFeel, which now offers the soft-feel that players desire without any sacrifices in performance.

While the TruFeel are currently available in White and Optic Yellow, Titleist will also be releasing a new Matte Red color option in January 2020.

Additionally, as pictured above, the new TruFeel sidestamp has been designed to double as an alignment aid. As a result, you no longer need to worry about making your ball with that permanent marker and, instead, can rely on Titleist’s top-tier quality to make sure that line is perfectly straight.