Under Armour Takes Modern Turn with Golf Apparel In New Goin’ Under Collection

Golf apparel, both on and off the course, has come a long way with the boom and growth of the game.

The market has become saturated with young, scrappy, and modern-inspired companies that have brought unorthodox and refreshing looks to golf apparel. Larger companies are now catching on, offering their own apparel that is suitable for off the course, letting everyone know about your golf game.

Under Armour is the latest, as it has already announced its “Goin’ Under” apparel collection, complete with modern looks and pieces, which are highlighted by a gopher mascot — an ode to Caddyshack.

Noting the change in fashion and style in the game of golf over the past few years, John O’Connor, Designer of Apparel Graphics at UA, said:

“The sport of golf has evolved tremendously, so we knew we needed to evolve with it. We’re excited to bring the Goin’ Under Collection to life and offer bold options for golfers who want to stand out on the course. This accessible collection appeals to golfers of all levels and style preferences, combining quality clothing with modern designs, including the classics and some options with an edge.”

The Pieces

Tees, polos, hoodies, crewnecks, hats, and other apparel pieces are available. I was lucky enough to get a few, including a hoodie and polo, and they are super high quality, fun to see from a brand like Under Armour that has established such a loyal fanbase.

Here’s what some of the other pieces will look like:

O’Connor talks about designing the collection:

“When we first set out to design this collection, we wanted to create something that was authentic to the golf space while infusing a lighthearted spirit into a simple, clean aesthetic that would make the collection stand out from the pack. We’re confident that there’s a piece for every type of golfer in this collection looking for a new spin on their golf go-to’s.”

The collection officially launches on July 26, this Friday, on UA.com and UA Brand Houses.

Cover Image via Under Armour