News
With the 2022 Finale in Miami This Weekend, Here’s How Much Money LIV Golf Has Spent This Year
LIV Golf wraps up its inaugural season with the team championship at Doral. The 12 teams of four will be vying for a record purse of $50 million, which is double the $25 million that was put up in the previous seven events in LIV Golf Invitational Series this year.
And that’s just prize money. When you account for the signing bonuses that were given (with Dustin Johnson, Phil Mickelson, and Cameron Smith getting in the nine-figures), general start-up costs, the money that has to be spent to run a professional golf tournament, and perks like the occasional private plane plus regular airline tickets, hotel, and transportation costs being covered, LIV Golf—which is funded by Saudi Arabia’s Public Investment Fund (PIF)—has spent a staggering amount of money this year.
LIV Golf Spent $784 Million in Its Summer of Excess https://t.co/WiU3nJ7qNF
— SI Golf (@SI_Golf) October 26, 2022
According to a report in Sports Illustrated, the number is more than three-quarters of a billion dollars, and it will rise in 2023.
Reporter Bob Harig wrote in the article:
“LIV’s first-year expenditure, according to a source, is pegged at $784 million all-in. Another $1 billion is committed for next year as the schedule will increase to 14 events.”
The question moving forward, which has been somewhat addressed, is how long will cash continue to flow? With no media rights, sponsorships, and a small amount of ticket income, the question has been raised of how long LIV will receive funding without viable income streams.
View this post on Instagram
LIV Golf has struggled to find a television deal, so far broadcasting its events for free on YouTube. A lucrative TV contract has eluded them, as only a report that it would be buying time in 2023 on FOX cable channel FS1 has surfaced so far.
A report last week in the New Yorker suggested that the PIF plans to fully fund LIV Golf for five years before it begins to divest itself from it. So, we’ll have to sit back and see how long the cash cow lasts.
