Another Roadblock for LIV Golf as Miami Nightclub Sues to Block Trademark Filing

In the latest court filing regarding LIV Golf, this time, it’s LIV vs. LIV.

The LIV nightclub in Miami filed a Notice of Opposition against the golf league’s attempt to register its trademark in the U.S.

The nightclub, which opened in 2008 and resides in the Fountainbleu Hotel in Miami Beach, stated in a court filing that the trademarks “are visually, phonetically, and aurally similar, and the goods/services share similarities.”

LIV Golf’s attempt to register its trademarks has been blocked.

The owner of the famous Miami-based nightclub, LIV, has filed a court action to oppose LIV Golf’s trademark applications.

A thread 🧵#LIVGolf #OnlyatLIV pic.twitter.com/wKRZEPFNI3

— Josh Gerben (@JoshGerben) March 14, 2023

The documents go on to say that “consumers will believe the LIV Golf trademarks are affiliated with or endorsed by” the club and “the registration of the LIV Golf trademarks will dilute the distinctive quality of” LIV in Miami.

LIV Golf, which is playing its first U.S. event of 2023 this weekend in Tucson, Arizona, uses the name because 54 is considered a perfect score in golf (18 birdies on a par-72 course). The nightclub uses the Roman numeral 54 because the club’s location was built in 1954, and it’s considered the Studio 54 of South Beach.

LIV Golf also ran into issues when @LIVGolf on Twitter had already been taken by a junior golfer in Wales named Olivia Powling. Instead, the second-year golf circuit uses @LIVGolf_League on Twitter.

Cover Image Via Twitter