Tiger Woods Launches ‘Sun Day Red’ in Los Angeles // Fans are Confused

We were promised 12^th February for the Sun Day Red launch.

Tiger’s personal account on X had been drip feeding teasers of his new apparel line following the split from Nike after 27 years. ‘A new day rises 2.12.24.’

We also got ‘the vision remains the same’ tweet on February 6^th. The steely glare that has stared down so many competitors and eight footers down the stretch on Sunday as an accompanying image.

The announcement took place at a limited invite event in the Los Angeles area in the dusk hours of Monday evening, with Tiger answering a few questions at the presser.

I think the SDR logo is cool, although striking similarities to PUMA as it is quite literally, a big cat. The fact that they chose to split it into three words is a tough one to negotiate, as simply SR would still be clean enough. The promo video and accompany launch footage was cool, but any video with a Tiger swing is going to succeed.

It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.

Start your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci

— Tiger Woods (@TigerWoods) February 13, 2024

The SunDay Red X account has a bio with the following text:

‘We’re not for people who want to live a certain kind of lifestyle. We’re for people who want to live a certain kind of life. We are Sun Day Red.’

Now, in terms of the apparel items – they have gloves, head covers, shoes, hats on offer. You can expect to see Tiger wearing these throughout the season. The mock necks have made the rounds on social media, as well as the hoodies.

Sunday Red has potential to expand into all kinds of products. The following list was gleaned from the trademark application by TaylorMade Lifestyle Ventures earlier in the year. 

“Eyewear, eyeglasses, sunglasses, eyeglass frames, sunglass frames, cell phone cases, luggage, purses, wallets, bags for sports, handbags, umbrellas, golf towels, clothing, namely, shirts, shorts, pants, jackets, sweatshirts, sweatpants, joggers, skirts, dresses, hoodies, sports jackets, polos, golf shirts, golf pants; footwear; headwear, Sports equipment, namely, golf clubs, golf club grips, golf balls, golf gloves, golf tees, golf club head covers, golf bags, and golf club shafts.”

TaylorMade CEO David Abeles took the stage in LA, explaining that SunDay Red discussions began a few years ago over coffee in St. Andrews.

The main issue with the SDR design is splitting Sunday into two words. A lot of people have taken issue with the laziness shown – similar criticisms to the original font choice and designs for a lot of LIV team logos. Abeles cited a ‘rule of three’ in life that applied here, marketing instincts I guess.

The red obviously points to his famous attire on Sundays, drawing inspiration from his mother, Kutilda. Tiger said that he is in a transitioning phase of his life, and wanted a brand that he is proud of going forward. He thanked the TaylorMade team for allowing such an extension so that he could create his own brand that embodies him, and finished by saying it was “inspiring.”

So, a quick summary:

• Tiger has worn red all his life thanks to his mum’s inspiration for a ‘power colour’. It started as a junior, then into Stanford, then as a pro on Sundays.
• There are 15 stripes on the Tiger in the logo, representing each of his major wins. He says if he wins another, they’ll re-do the logo!
• Apparel available for purchase in America on May 1^st.
• A new look, same colour, new chapter in the wild life of Tiger Woods.
• Sun Day Red by Tiger Woods | Coming May 2024 | Sun Day Red

Cover Image via PGA Tour