LIV Golf CEO Drops Bomb on PGA TOUR Negotiations: ‘We’re Very Excited’

LIV Golf CEO Scott O’Neil has not been on the job long, but he is already making a major impact. He also dropped another HUGE indication that a potential deal with the PGA TOUR through the Saudi Public Investment Fund’s (PIF) investment is nearing.

O’Neil just recently took over for Greg Norman, who has assumed a new role in PGA TOUR’s rival after heading LIV Golf for several years. He will be a major part of LIV Golf’s potential conglomeration with the PGA TOUR, as long as some sort of deal is worked out between the TOUR and the PIF.

Nevertheless, O’Neil believes golf fans are close to seeing the sport unified once again. Based on what he knows, it sounds like the PIF is nearing a deal with the PGA TOUR, and O’Neil believes there will be some kind of partnership between LIV and its rival:

“PlF is a sovereign wealth fund…and they are likely to make an investment into PGA Tour Enterprises, a new structure that a collection of U.S. investors invested in…For us at LIV, we are hoping that that unlocks opportunity. That may unlock opportunity with markets, with courses, with marketing partners, with television networks, with growing the game, with competition opportunities, with new formats…we’re very excited about the potential investment with PIF and PGA Tour Enterprises.”

🚨💰⛳️ #NEW — Speaking from Adelaide, LIV Golf CEO Scott O’Neil discusses the excitement surrounding the upcoming deal with the PGA TOUR:

“PlF is a sovereign wealth fund… “and they are likely to make an investment into PGA Tour Enterprises, a new structure that a collection of… pic.twitter.com/QBHzHvYmvO

— NUCLR GOLF (@NUCLRGOLF) February 12, 2025

The PGA TOUR has been dropping hints that the deal between it and the PIF is nearing. Last week, the TOUR released a statement thanking President Donald Trump for his efforts to expedite the deal, which has been in the works for nearly two years.

Earlier this week, we reported that Rex Hoggard of the Golf Channel hinted internal rumblings of a potential financial deal that would be announced before the end of the first quarter.

PGA TOUR and LIV Golf/PIF Expected to Land Deal in Q1 of This Year

Hoggard believes Trump's involvement “tipped the scales in the direction of some sort of financial agreement probably in the first quarter is what we’re all hearing.”

It seems division in men's golf could be coming to a close, and we will begin seeing the best players in the world together again frequently instead of just four times a year at the Major Championships.

Cover Image via Essentially Sports