BREAKING: LA Golf’s Driver is Here

LA Golf is most well known for its golf shafts, but last year, it teased that it’d be taking on one of the hardest, most expensive pieces of equipment to develop: the driver.

And with less than two months before the Masters, we’re finally finding out what’s been going on in the workshop:

 

 

 

 

 

 

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A post shared by LA GOLF (@lagolf)

As of this moment, it seems that there’s one model, but each features LA Golf’s FACE ID Technology that categorizes golfers into five different categories:

1. High Launch & Maximum Forgiveness: Swing Speeds 89 MPH or Below, with Lofts of 10.5 to 13.5
2. Distance & Forgiveness: Swing Speeds 90 to 109 MPH, with Lofts of 9 to 10.5
3. Tour-Level Control: Swing Speeds 110 to 124 MPH, with Lofts of 8 to 11
4. Power & Precision: Swing Speeds 125 to 134 MPH, with Lofts of 6.5 to 9.5
5. Built for Long Drive Hitters: Swing Speeds 135 MPH or Above, with Lofts of 2.5 to 5.5

Regardless of which category you may fall into, LA Golf states that each driver has a unique bulge and roll (i.e., face curvature) that designed for optimal on and off-center strike performance,

Otherwise, that’s all that is known about the LA Golf Driver. The website, indeed, is void of any details about what materials—special titanium or carbon fiber—are used to build this driver, as is there an absence of statements concerning MOI numbers for each of the different models.

While the announcement came unexpectedly, its timing is not too surprising.

 

 

 

 

 

 

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A post shared by Eric B. (@hozel_rocket)

After reading the tea leaves, here were some breadcrumbs that suggested this was imminent:

• First, Bryson DeChambeau—a partial LA Golf owner—was spotted in December in a video with Grant Horvat using a prototype driver head;
• Second, Bryson and Dustin Johnson—also partial LA Golf owner—were spotted in January in a video with Grant Horvat using a prototype driver head; and
• Third, Dustin Johnson announced that he would be parting ways with TaylorMade—a sponsor he’d been aligned with for nearly 20 years—earlier this week.

The last point is fairly significant given that TaylorMade is very adamant that its staffers use TaylorMade metal/carbonwoods, and DJ has, apparently, decided to go in a different direction with this part of the bag.

Now that the two have gone separate ways, DJ is free to use any manufacturer’s equipment, including this new LA Golf driver, as well as the LAB putters he’s been spotted with.

Cover Image via LA GOLF