adidas Celebrates Women’s Golf Community with Our [Fair]way Collection

adidas Golf has long held a commitment to making products that aren’t just good for the environment, but also all golfers—men and women. And to celebrate the newest chapter in adidas Golf, they have debuted the Our [Fair]way Floral Collection to reemphasize its commitment to female golfers while also supporting those who are leading and inspiring a united community of women in the sport.

 

 

 

 

 

 

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The concept and direction for this collection was entirely inspired and designed by women at adidas Golf. Meant to capture the energy and camaraderie that is growing in the women’s golf community, the collection purposefully showcases coral as the main colorway due to its optimistic quality. This special collection features four powerful designs for women as well as one polo for men. The women’s range features a skort, sleeve and sleeveless polo, and dress. A women’s Zoysia footwear model and accessories featuring the design will also be available in select markets.

Jennie Ko, director of apparel design, adidas Golf, said:

“This entire collection represents our commitment as a brand to female golfers everywhere, so we wanted to create a vibrant print design that reflected the community it’s made for. That’s why we embedded such a meaningful flower and color for our print, as it symbolizes self-confidence, strength and determination, all perfect descriptors for those who are leading the change in women’s golf.”

The Our [Fair]way Floral Collection will come to life during major moments, specifically this week on one of the biggest stages in women’s golf—the Augusta National Women’s Amateur. adidas athlete and the world’s No. 1-ranked women’s amateur golfer Rose Zhang—amidst shooting a tournament record 66—is wearing select pieces from the collection as a show of support for female golfers everywhere.

 

 

 

 

 

 

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Zhang said:

“It’s rare that a brand is so committed to female golfers and the women’s game and that’s something I’ve noticed adidas is all-in on. I’m proud to wear the collection this week because it celebrates and inspires the amazing community of women that love this sport.”

The adidas Our [Fair]way Floral Collection will be available for purchase beginning Wednesday, April 5th on adidas.com, the adidas app, and at select retailers worldwide.

Cover Image Via Adidas