BREAKING: Reebok Breaking into Golf via Bryson DeChambeau, LIV Golf

A few weeks ago, Golf Digest published a photo shoot featuring Brooks Koepka, Rory McIlroy, Scottie Scheffler, and Bryson DeChambeau to help promote the upcoming match, The Showdown, scheduled for Tuesday, December 17th, hosted by Shadow Creek Golf Course.

If you looked at the photo, nothing seemed out of the ordinary. Bryson, Rory, and Scottie were each dressed head-to-toe in their Nike gear, and Bryson sported a hate for his LIV Team, Crushers GC. There was, however, a “red flag” that you needed to look a little closer to spot.

 

 

 

 

 

 

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A post shared by Golficity Style (@golficitystyle)

Specifically, Bryson was wearing a LIV Team Polo that featured a Reebok logo, rather than STITCH—who is the current apparel partner for the Crushers.

Many speculated that Reebok, through a partnership with the Bryson and the Crushers, could be breaking into golf. Reebok’s latest social media post signals that they’re (potentially) all in on hitting the links.

 

 

 

 

 

 

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A post shared by Reebok (@reebok)

The brief video—which doesn’t show Bryson but indisputably features his voice and reference to the “Break 50” YouTube content he’s been generating recently—features what appear to be Reebok golfing joggers and shoes.

But if you need any more confirmation, Reebok’s website on the “Golf subpage” immediately features this:

The website further states that Reebok, through a partnership with Bryson and Crushers GC, will be releasing “new footwear and apparel.” And although it seems to be unofficial, the same shoes featured in the short video are also pictured on the website:

LIV Golf also confirmed the partnership today:

“Coming in March 2025, Reebok will tap DeChambeau as the official face of Reebok Golf apparel and footwear offerings, including the introduction of Nano Golf – the brand’s new on-course performance golf shoe.”

The pre-release shoes appear to feature a spikeless traction pattern, which will need to be pretty aggressive if they’re going to be replacing the FootJoy HyperFlex that Bryson has recently been wearing.