Golf Pride x UNDERRATED Collab Supports Golf’s Future

Collaborations are best when they offer more than a cool, limited-edition piece of equipment or apparel.

This one may be the best yet.

 

 

 

 

 

 

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Golf Pride, an industry leader in innovation and golf performance equipment, has collaborated with Stephen Curry and his UNDERRATED Golf brand on a limited-edition grip kit that exemplifies their shared commitment to making golf more accessible to young athletes in often overlooked communities.

Over the past two seasons, UNDERRATED Golf has hosted 10 tournaments throughout the US. In that time, UNDERRATED Golf, in partnership with its brand partners who understand the vision, helps junior athlete golfers gain access to great courses and create a special and inclusive environment.

Purchases of the kit support UNDERRATED Golf and its mission to provide greater equity, access, and opportunity to student-athletes and balance participation in the sport to reflect our society.

Only 8,200 of the beautifully designed and individually numbered kits are available worldwide, an homage to Stephen’s 82-game NBA season. Each kit includes 14 Stephen Curry-designed MCC Plus4 grips, a one-of-a-kind ball marker, and a collector’s display.

Available in standard and midsize options, the grips were designed with Curry’s input with his “SC” logo serving as the texture in the upper hand and the UNDERRATED three-star logo front-and-center, a visual reference to his brand’s mission. The 8,200 individually numbered kits ($249.99) are only available while supplies last at www.GolfPride.com.

James Ledford, President of Golf Pride:

“Stephen Curry is without question a legend in the game of basketball, but through UNDERRATED his legacy and impact on the game of golf has the potential to benefit generations to come. This marks our first collaboration with a global icon of this stature, and working side-by-side with Stephen to bring this concept to life has been both exciting and motivating for our team. Golf Pride is committed to actively investing in initiatives that ensure the future of our sport is strong and will make golf more accessible and inclusive to larger, more diverse audiences.”

The two brands initially announced a partnership in 2023, with Golf Pride investing to help fund college scholarships, employment internships, and other experience-based opportunities for UNDERRATED Golf athletes.

Curry said:

“I have played Golf Pride grips for many years and am pleased to have another partner who fully embraces the vision of UNDERRATED Golf. I’m extremely proud to have played a part in designing such a unique experience and what it means for the continued growth of golf in our local communities.”

Cover Image via Golf Magazine