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LIV Golf’s Next Potential Concept Could Bring A First for the Sport

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2 weeks ago

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LIV Golf CEO Greg Norman is all-in on the team concept.

The circuit holds a team portion of the competition each week, crowns a team champion at the end of each season, and is working toward a franchise model where each of the 13 teams will operate as teams do in the other major sports around the world.

The one thing missing? Home and away matches.

That’s something, however, that Norman says could be coming to his league.

Norman told Bloomberg:

Man United owns their stadium. NFL, they own their stadiums. Think about LIV owning all their own golf courses, each team having a home venue and they host. And now you can build out around that. It’s not just a golf course. You bring in education, you bring in hospitality, you bring in real estate, you bring in merchandise, you bring in management, you bring in all these other different opportunities that the game of golf has to deliver to a community, to a region. We are gonna be doing that.”

Norman didn’t offer many more details, but one would think that it would revolve around the nationality of several teams. Right now, there’s a team of Australian players and a team of South African players, and one could imagine that Jon Rahm’s home course would be his beloved Valderrama in Spain. 

As for LIV’s future in the continued negotiations with the Saudi Arabian Public Investment Fund—the money behind LIV—and PGA Tour Enterprises, Norman said he was told LIV isn’t going anywhere:

“I’m just gonna answer as the CEO of LIV. My boss [Yassir al-Rumayyan] told me LIV is not gonna go anywhere. So he’s asked me just to stay focused and deliver LIV as a standalone entity.”

On the course, Brooks Koepka is picking up momentum as he gets ready to defend his PGA Championship victory later this month. He picked up LIV win No. 4 in his career in Singapore over the weekend.

Cover Image via Yahoo! Sports

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Chris has worked in sports journalism for nearly 20 years and also loves the game of golf, even though it often doesn't love him back. Year-round golf is a perk of living in Florida, where Chris moved from his native New York shortly after graduating from college. Chris has played some famous courses in the state, including Bay Hill in Orlando and Innisbrook in the Tampa Bay area, and next on his to-do list is the Stadium Course at TPC Sawgrass to take a crack at the famous island hole.

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