Min Woo Lee Launches lululemon Into Golf Apparel With First Partnership

The apparel world in golf is being shaken up, this time with everyone’s favorite Aussie, Min Woo Lee.

Min Woo has signed an apparel contract with Canadian-American brand Lulu Lemon:

#NEWS 👕🚨 A first for the PGA TOUR…👀@Minwoo27Lee signs the first apparel contract with @lululemon for the Men’s PGA Tour

Apparel is shaking up for the ’24 season y’all

We’re liking what we’re seeing 👀

(Per: @NUCLRGOLF ) pic.twitter.com/KJ8zirpGWL

— MYGOLFSPY (@MyGolfSpy) January 11, 2024

This is the first apparel contract for the company on the Men’s PGA Tour; and makes a lot of sense. The brand prides itself on comfort and a sleek style, starting off promoting yoga and running attire before transitioning into winter sports for the Canadian Olympic teams.

Former world number one on the LPGA Lydia Ko signed a deal with lululemon in 2019, using the apparel for yoga off the course and deciding the comfort would be optimal on the course as well.

So, just to catch you up, 2024 is eleven days old, and Tiger Woods and Jason Day have departed from Nike Golf, the latter promoting Malbon attire, which has also signed English LPGA superstar Charley Hull. Xander Schauffele has left Adidas and now lululemon have entered the game via hotshot Min Woo Lee. Greyson, Descente, Malbon, and now lululemon, the apparel game is shifting for 2024.

Let him cook!

Cover Image via Golfweek