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PGA TOUR Announces Live Streaming Deal With Twitter
Thursday and Friday mornings just got a whole lot less productive in the office for golf fans.
The PGA TOUR announced on Thursday a partnership with Twitter to broadcast live coverage on the social media platform for 31 tournaments in 2017, beginning January 19th at the Career Builder Challenge. The plan is to present more than 70 hours of live competition this season, starting at the CareerBuilder Challenge. The coverage will consist of Thursday and Friday morning play, as well as pre-game analysis, interviews, and range coverage.
Enjoying @PGATOURLIVE?
There’s more live golf coming to Twitter in 2017. @TwitterSportshttps://t.co/5QoHZ0vecI pic.twitter.com/SGs2oFk3YW
— PGA TOUR (@PGATOUR) January 5, 2017
The tour used Twitter to live stream coverage during the 2016 FedExCup Playoffs.
The deal also extends the partnership between the PGA TOUR and Twitter that allows for highlights and other content to be distributed on Twitter and its streaming service, Periscope.
This is great news for not just me and my fellow desk jockeys, but also for those that have “cut the cord”. And it’s obviously a great step towards the game of golf reaching a different and bigger audience outside of the traditional television avenues.
Cover Image via Twitter
