Apparel
Protect Your Eyes with Knockaround, the Official Eyewear of the PGA TOUR and PGA TOUR Champions
If you’re gonna identify shot targets and read greens, it’s imperative that you take care of your eyes. Now, Knockaround will be the Official Eyewear of the PGA TOUR and PGA TOUR Champions.
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The multi-year partnership will go through 2029, and provides that Knockaround merchandise available starting in 2025 at PGA TOUR Fan Shops throughout the FedExCup Season as well as at select TPC Network facilities. Knockaround will also engage with fans through new content and ambassadorships with PGA TOUR players in addition to activations at TOUR events nationwide.
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Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships, said:
“The PGA TOUR is aligned with Knockaround in its belief that the true value of golf is in the fun and the memories, and we are excited to debut their brand and ideals to PGA TOUR fans at tournaments and venues throughout the year. Knockaround has already made an early entry into the golf ecosystem via its partnership with PGA TOUR players Joel Dahmen and Harry Higgs, and the TOUR is honored to help continue building upon that awareness through this new marketing partnership.”
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Jeffrey R. Hennion, CEO of Knockaround, said:
“We are thrilled to partner with the PGA TOUR and bring Knockaround eyewear to golf fans across the country. This collaboration is a perfect alignment between the spirit of golf and the Knockaround brand, and we’re excited to enhance the fan experience with affordable, high-quality sunglasses that complement the game of golf, and of all aspects of life, so well.”
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Started in San Diego in 2005, Knockaround has built a reputation for blending durability and design, providing customers with practical eyewear that doesn’t compromise on performance. With its new PGA TOUR relationship, Knockaround will further amplify its brand in professional golf by showcasing its focus on performance and comfort, providing fans a new way to see better on the course, whether as a player or fan.
