STYLE: adidas Releases Brand-New COLD.RDY Line For Cold Weather Rounds

With fall/winter golf weather starting to become the norm, it’s important to start layering up with clothes that keep you warm while allowing you to swing your clubs. So to help keep you on the course, adidas Golf is introducing a new line – COLD.RDY – specifically built with the latest in material innovations to keep you warm and loose throughout the round so you can focus on what matters most: scoring.

At its core, the COLD.RDY outerwear line focuses on equipping golfers with highly technical layering pieces that offer lightweight warmth, but even more importantly, freedom from the cold. With the weather dipping into the 50s, golfers are being forced to brace for those chilly days on the course. Fortunately, the COLD.RDY materials are deliberately designed to retain warmth, but keep air moving throughout the body. Said differently, COLD.RDY will keep you warm and dry (instead of retaining sweat, which will only end up getting you damp and cold).

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

 

A post shared by Hozel Rocket 🚀 (@hozel_rocket) on Oct 17, 2020 at 8:07am PDT

COLD.RDY also provides a protective layer to help players stay warm in the wind and a water-repellant finish to help keep players dry should it start to drizzle.

“How a player feels over a shot – that confidence and focus – shouldn’t change if it’s a hot summer day or there’s a sudden wind chill,” said Shaun Madigan, global director of apparel, adidas Golf. “Knowing golfers rely on layers this time of year to keep their seasons going, we wanted to give them the maximum amount of warmth possible without adding weight so that they could get the most out of every swing. COLD.RDY is our best technology and material innovation that accomplishes this to date.”

While the collection is anchored by jackets and vests for both men and women, the COLD.RDY line also provides players with some versatility through unique styles. For men, this includes a COLD.RDY Hoodie that features a jersey-lined hood with a drawcord, along with a slight drop-tail hem for a modern finish. For women, this includes a COLD.RDY long-sleeve crewneck that offers her a sleek and athletic silhouette, along with a COLD.RDY legging made with body-contoured seams, a stay-put bonded waist and will give her an individualized fit to feel confident and warm on the course.

All COLD.RDY products are equipped with with UV 50+ sun protection for those fall and winter days when the sun is out, but the warmth didn’t come with it.

The COLD.RDY collection is available right now on adidas.com, the adidas app, and at select retailers worldwide. I know that I’ll be grabbing a hoodie for myself, but make sure you grab some stuff to help extend your season until the snow hits the ground.

Cover Image via adidas