STYLE: PGA TOUR and Perry Ellis International Continue Apparel Partnership

Nobody wants to disturb a quality partnership that works: peanut butter and jelly, chicken and waffles, bacon and anything.

Likewise, the PGA TOUR and the golf division of Perry Ellis International recently announced today an extension of their successful apparel partnership. The relationship dates back to 2004, and with the recent extension, Perry Ellis will continue as the PGA TOUR’s licensee for branded PGA TOUR apparel through 2025 with contingent renewal options that would extend the partnership through the end of 2028.

The PGA TOUR and PEI Golf previously announced an extension of rights covering PGA TOUR branded accessories and headwear, also through 2025. This new extension, which includes men’s, ladies and youth apparel, will ensure all category rights held by the company (apparel, belts, accessories, training aids, headwear, and solar protection) will run concurrently, providing Perry Ellis the ability to present the PGA TOUR brand as a full-scale, multi-category brand at retail.

Cover Image via Perry Ellis