Tiger Woods’ New Sun Day Red Brand is Heading to Stores: Here’s When

Tiger Woods’ new brand, Sun Day Red, is officially heading to green grass and retail locations for the first time since its launch in mid-2024. The brand, which features everything from polos to shoes, is tailored to and approved by the specifications of Tiger himself.

Sun Day Red announced today that it would be expanding to ultra-high-end courses and premier resort destinations for the first time on July 1.

Additionally, beginning July 22, items such as the Pioneer Cypress and Magnolia golf shoes from the brand will be available at stores like PGA TOUR Superstore and Carl’s Golfland. 

The announcement marks a huge move for the company, which has exclusively sold its apparel and footwear through its website for about a year. It is premium, high-quality materials with a price tag to match. However, it is some of the best golf apparel I’ve had the opportunity to try.

If you’re interested in reading about the Pioneer Cypress shoes, you can read that review here:

REVIEW: Tiger Woods’s Sun Day Red Pioneer Cypress Golf Shoes

@jklendsholla Tiger Woods Sun Day Red Pioneer Cypress Unboxing #tigerwoods #golf #sundayred #pgatour #golfshoes #unboxing #fyp #CapCut ♬ Midnight City - SugarPro