Titleist Reveals New T-Series Irons: What’s New and Improved

Titleist has officially revealed the new T100, T150, T250, and T350 irons as part of its new T-Series Lineup, featuring numerous enhancements designed to simplify the game through four options tailored to your individual needs.

Titleist improved on the T100, T150, and T350, while rolling out the brand-new T250, including a new Launch Spec model that fits an entirely new profile.

The focus of the new T-Series lineup was to offer higher-performing products across the board, Josh Talge, the company’s SVP of Golf Club Marketing, said. 

Titleist wanted players to have better optimization of the Three D’s — Distance Control, Dispersion, and Angle of Descent — with these irons. Each of these are key to improving your game and lowering your scores, so Titleist took the time to develop technology to maximize these three parameters specifically.

T100

The T100 is perhaps the most-utilized iron from a professional player perspective. It is the least forgiving, but offers the most workability.

The changes Titleist made vary from club to club, and the 3 and 4 irons the company engineered in this particular head style have a new muscle channel to raise launch and peak height. It also has a new Variable Face Thickness, lower CG, and a progressive groove design to tighten up front-to-back distance dispersion, the company said.

However, the biggest improvement comes in its performance from the rough:

“Titleist engineers designed more aggressive, steeper-walled grooves in the mid- to short-irons (7-iron through PW), which helps maintain spin rates out from the rough or wet conditions, allowing golfers to hit their number more consistently.”

Titleist has also made other changes with the T100, which are:

T250

The T25o has undergone incredible changes since the T200, which is a club I still have in my bag from 4-6 in both the utility and normal builds.

The T250 has undergone a major aesthetic change, but it is still the iron in the Titleist lineup that offers a clean appearance with added performance bonuses and a confidence-inspiring design with a thick top line.

Titleist says the T250 has an all-steel construction and focused on consistency with looks as this is something that is a key point, especially in blended bags.

It also has several other changes, too:

T250 Launch Spec

The T250 Launch Spec is the same as the T250, but features a lighter headweight and added loft. This encourages increased carry distance for low-flight players and effortless launch.

It is 6 grams lighter than the T250 in the 7 iron and has 4.5 degrees less loft than the standard T250 7 iron.

Marni Ines, Titleist’s Director of Iron Development, explains the mentality behind the Launch Spec T250:

“T250 Launch Spec is a brand-new offering for us, and we’re really excited about it because it brings optimised T-Series performance to more golfers. We saw there was opportunity in our lineup to fit the needs of the golfer who is maybe a moderate swing speed player that really needs launch and can’t achieve the 3 D’s without more help. T250 Launch Spec has all the player’s distance iron tech we leverage in T250, but the loft and headweight work to get the ball up faster and fly in a much higher window.”

T350

The T350 is the game improvement iron in the Titleist T-Series lineup, and it has also been developed with a new appearance, with an all-steel construction like the T250.

The T250 and T350 seem to have been designed with blended sets in mind. The 350 might be a better option for those players who truly have a lot of issues getting the ball up in the air, as it is usually also coupled with a high-launch shaft like the AMT Red. This has been Titleist’s default shaft option for the T350 in its past iterations, like the T300.

Ines talked about the T350:

“Compared to the rest of our T-Series models, the new T350 has the largest clubhead, it’s got the fastest face, and it has a deeper CG. This is really geared towards the player looking for all-out distance and stability. And then, like T250, we were able to create this high-performing hollow-body iron in an all-metal construction to make it look as good as anything in the lineup.”

The T-Series irons are already available for fittings and pre-order, but they won’t be available in golf shops until August 21. They are priced at $1499 for a 7-piece set in steel, and $1599 for graphite.