TRUE Linkswear Debuts Their New All Day Pants

TRUE Linkswear is a true success story.  After being in founded in 2009, the company experienced some struggles, but has truly reinvented itself since 2017, when it was taken over by CEO Jason Moore and his brother, PGA TOUR player Ryan Moore.

Over the past four years, TRUE has essentially doubled its business year-over-year each of the past four years while, as Jason Moore puts it, staying in its “walking only” lane. But it seems that TRUE is ready to step outside its “lane” and deliver other high-quality, stylish products to its patrons.

 

 

 

 

 

 

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To further ensure you enjoy the walk, TRUE has developed two pairs of pants: the All Day 5-Pocket and All Day Chino Pants for men.

“All Day” is a technically designed collection of pants built for comfort, versatility and performance. The line complements TRUE’s ever-growing collection of walking-focused golf shoes, including the recently released FS-01 model. All Day waist sizes range from 28 to 38 inches with 32-inch inseams and a durable yet flexible fabric blend of 92% nylon and 8% spandex. Both the 5-Pocket and Chino Pants are available in six colors: black, charcoal grey, khaki, olive, coffee and lunar.

 

 

 

 

 

 

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TRUE President Jason Moore said:

“Expanding TRUE beyond shoes and into apparel is part of our decade-long dream of creating golf’s ultimate lifestyle brand for those entrenched so deeply in the game they demand more from their gear on and off the course… All Day Pants are engineered with our Northwest perspective combining the durability and weather-ready engineering of climbing pants with a modern, upscale aesthetic. We’re blurring the line between high-performance and ultimate comfort.”

The All Day 5-Pocket and Chino Pants feature classic silhouettes updated with modern touches. The 5-Pocket Pant embodies a denim profile with slim tapering, while the Chino pays homage to a classic trouser silhouette with an athletic cut and feel. Functional material caters to an active lifestyle without looking overly technical. The durable nylon material is stretchable, comes in a matte finish, and is water and stain-resistant while remaining highly breathable for warmer days. These technically designed pants perfectly match all-day, all-season wear in any climate or condition.

All Day 5-Pocket Pant Features

Slim/tapered fit, 4-way stretch, abrasion resistant nylon, natural matte finish and feel, DWR water and stain resistant coating, highly breathable, concealed zipper cell phone/passport pocket, secure YKK back zipper pocket, elastic key loop, and high visibility reflective back cuff piping.

All Day Chino Pant Features

Slim/straight fit, 4-way stretch, abrasion resistant nylon, natural matte finish and feel, DWR water and stain resistant coating, highly breathable, cell phone/passport pocket, secure YKK back zipper pocket, elastic key loop, and high visibility reflective back cuff piping.

The All Day 5-Pocket and Chino Pants are both available right now on TRUE’s website, making their comfort and weather-resistant performance ideal for those late, damp fall rounds of golf.

Cover Image Via TRUE Linkswear