lululemon Adds Another Golf Ambassador

Apparel deals are coming fast and furious right now. lululemon is amongst the most active companies in this space as 2025 takes off.

Over the weekend, Greyson announced that they’d be outfitting Jon Rahm and Legion XIII. Shortly before that, Reebok announced its return to golf with a partnership with Bryson DeChambeau and Crushers GC. Similarly, lululemon made waves when it announced that Max Homa would be joining Min Woo Lee and become their second golf ambassador.

And now it seems the two will have to welcome another friend at their table.

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

 

A post shared by Roger Steele (@roger_steele)

Roger Steele (who is one of my favorite golf personalities) has formally partnered with lululemon. For those of you who don’t recognize Roger, I, first, highly suggest that you follow him and, second, refer you to his numerous mainstream appearances.

Indeed, Roger impressed many when he competed in the Creator Classic at East Lake last year and made it to the playoff finale with Luke Kwon, Wesley Bryan, and Sean Walsh—each of whom has a professional competition golf pedigree.

Roger, who also is partnered with Callaway, seems to be a long-time fan of lululemon, noting that he’s been wearing their apparel during the past seven years. As lululemon continues to build out its golf apparel, it’ll be interesting to see how its athletic-leisure background continues to influence its golf apparel.

Cover Image via Boardroom TV