Titleist AVX vs Pro V1 – The Differences You Need to Know

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If you are like most golfers, you think about one specific ball when you think about Titleist – the Pro V1. Okay, so that’s technically two balls, since there is the Pro V1 and the Pro V1x, but you get the idea.

The Pro V1 series of golf balls has been incredibly successful, and to say it has changed the game would be a major understatement.

Recently, Titleist has added a new ball to their lineup which has attracted quite a bit of attention – the AVX.

Priced in the same range as the Pro V1 series, this is clearly a ball which is being marketed in the premium category. But the big question is this – should you switch from the Pro V1 or Pro V1x and use the AVX instead? Let’s take a look.

Knowing Your Starting Point

One of the difficult things about assessing the capabilities of a given golf ball is the fact that everything is relative to your current ball of choice. For instance, saying that a ball offers a ‘soft feel’ really doesn’t mean anything without context.

Soft as compared to what?

As mid-level golf ball could offer a soft feel when you compare it to a budget distance ball, but it isn’t going to feel soft when compared to a premium ball. It’s all relative, so you need to have a starting point when considering making a ball change.

For the purposes of this discussion, things are pretty simple if you are starting from the point of using a Pro V1. Of course, using a Pro V1 doesn’t exactly put you in rare territory, as this is one of the most popular balls in the game, and has been for many years.

Boxes of Pro V1 golfballs sit on a shelf at the Acushnet Holdings…

Boxes of Pro V1 golfballs sit on a shelf at the Acushnet Holdings Corp. Titleist Ball Plant III facility in New Bedford, Massachusetts, U.S., on Friday, Oct. 20, 2017. The U.S. Census Bureau is… Get premium, high resolution news photos at Getty Images

If you do play a Pro V1, you can expect a few things should you decide to switch to the Titleist AVX. According to Titleist, you can expect the AVX to fly lower than the Pro V1, spin less, and feel softer.

Are those good things? Well, that all depends on your perspective. Let’s break them down one by one.

Lower Flight

For most amateur golfers, the battle is getting the ball higher up off the ground. The typical golfer starts out hitting very low shots, which makes it tough to get around a golf course successfully.

As the player improves, shots usually start to fly higher, and more options become available from a course management perspective. However, at some point, the ball flight may become too high and become difficult to manage.

If you feel that your current ball flight with the Pro V1 is too high, switching to the AVX may be a nice solution.

Less Spin

This is where things start to get a bit tricky. A lower flight is one thing, and that could be beneficial, but pairing that with less spin could lead you to a troublesome place.

A low shot that doesn’t have a lot of spin is one which isn’t going to stop quickly, especially on firm turf. So the key here is to make sure that you still have enough of each – both height and spin – to control your golf ball after it lands.

Alejandro Madariaga Couttolenc of Mexico chips onto the 1st green…

Alejandro Madariaga Couttolenc of Mexico chips onto the 1st green during the first round of the Toyota Junior Golf World Cup at Chukyo Golf Club on June 12, 2018 in Toyota, Aichi, Japan. Get premium, high resolution news photos at Getty Images

Of course, if you have felt like you are spinning the ball too much with your Pro V1, going down to the AVX could help you avoid those dreaded wedge shots that land near the hole only to spin off the front of the green.

Softer Feel

At this point, we are talking about personal preference more than anything else. In the short game, some players prefer a ball which feels rather firm, and others feel a ball that feels quite soft.

It’s not a matter of right or wrong, it’s just a matter of finding a ball that suits your feel.

Should you happen to feel like the Pro V1 is a little firm for the way you like to chip and putt, testing out the Titleist AVX should be on your to-do list.

What About the Pro V1x?

The points above have been based on the idea of switching from the Pro V1 to the AVX. But what if you are currently using the Pro V1x?

You can take everything listed above and make the adjustment even more dramatic.

As compared to the regular Pro V1, the ‘x’ is expected to fly higher, spin more, and feel firmer. So, since those are the opposite changes from what you would see between the Pro V1 and the AVX, the gap between the AVX and the Pro V1x can be relatively more dramatic.

Tom Lehman hits his drive on the fifth hole during the first round of…

Tom Lehman hits his drive on the fifth hole during the first round of the PGA TOUR Champions Bass Pro Shops Legends of Golf held at Buffalo Ridge Golf Club on April 19, 2018 in Hollister, Missouri. Get premium, high resolution news photos at Getty Images

If you are already happy with the way the Pro V1x plays, it’s unlikely that you would find the AVX to be a suitable alternative. Those who do want to switch from the ‘x’ would be more likely to find a happy medium by just going with the Pro V1. But then again, don’t go trying to fix what isn’t broken just for a flashy new name on the ball.  If the Pro V1x (or Pro V1) is working well for you, stick with it!


We hope this discussion on the new Titleist AVX golf ball has helped shine some light on how it may be able to help your game.

As always, the golf ball you decide to use remains a very personal choice, with plenty of contributing factors to consider. When in doubt, test different models on the course to see how they perform when coming off your clubs.


The opinions of other golfers really should hold no sway in this matter, as the only goal here is to find the perfect ball for your needs and any way you choose to go, the AVX, Pro V1, and Pro V1x are all excellent options that will each help you play your best.

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