LA GOLF Teases Additional Equipment in Development: Irons

Barely weeks from debuting its all-new driver lineup, LA GOLF has been spotted developing its next equipment offering: irons.

 

 

 

 

 

 

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A post shared by Eric B. (@hozel_rocket)

Much like its driver, LA GOLF partner Bryson DeChambeau was spotted with the new, prototype irons in a YouTube video with Good Good founder and member, Garrett Clark.

During the video, Bryson provides a brief summary of what makes these prototype irons different special: Tungsten in the Toe and a Hollow-Body Heel — The concept here is that these changes to the weighting in the club head help offset the weight of the shaft and grip to move the center of gravity back to the true center of the face. The ultimate benefit is that this creates a more stable face that isn’t biased to stay open or closed.

It’s worth noting that this isn’t something “new.” Indeed, numerous brands (Miura, Fourteen, etc.) have long incorporated design elements with the purpose of moving and repositioning weight so the center of gravity can be located in the true center to promote a certain ball flight.

 

 

 

 

 

 

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A post shared by Avoda Golf (@avodagolf)

Significantly, Bryson is still playing his one-length Avoda Golf irons, which can be credited with being one of the first irons to incorporate bulge and roll—a staple technology in metalwood construction that helps provide corrective, “gear” effect when striking off-center.

That said, it is unclear what other features these prototype LA GOLF irons will incorporate. But that also introduces something that, in my (potentially inaccurate) opinion, is becoming troubling with Bryson’s affinity for equipment development.

To explain, Bryson appears to be pioneering a trend of “partnering and looting” known-how from different manufacturers. Indeed, Bryson shattered the golf world when he, with the help of boutique club maker Edel, developed one-length irons.

Bryson then pivoted to work with Cobra Golf, who subsequently released their own “spin” on the one-length iron design. But after Cobra and Bryson decided to part ways, Bryson (again) worked with another boutique club maker (Avoda) to incorporate new, untapped technology into irons that helped him secure another Major victory.