Titleist is one of the most revered and well-known names in the golf industry. And regardless of your individual experience with Titleist, everyone recognizes the top-tier quality that’s associated with all of their products.
And that’s because while the ProV1 steals most of the attention, Titleist has no shortage of premium offerings—Vokey Wedges, Scotty Cameron putters, and the current generation 718 series irons (including the AP1s, AP2s, AP3s, MBs, and CBs).
Sadly, the 917 series woods didn’t receive the same praise from the golfing community. And in light of Callaway’s landmark Jailbreak Technology, TaylorMade’s TwistFace, and Cobra’s F8 CNC milled face, the guys at Titleist knew they needed the next generation of woods to be groundbreaking.
And it looks like they succeeded.
Since first being released at the U.S. Open at Shinnecock Hills back in June, little information has been released about the #TSProject. But what has been confirmed is the noticeable impact its had on the Tour players who’ve but the new TS woods in their bag. Just ask Michael Kim, who celebrated his 25th birthday, his first career PGA TOUR title, a tournament scoring record (a 27-under-par 257 total, composed of 63-64-64-66), and the TS2’s first win on the Tour at the John Deere Classic back in mid-July. Or Justin Thomas after he won the WGC-Bridgestone Invitational in early August, he commented on his TS3 driver and noted that “[t]he ball was instantly faster coming off the face and I’m able to get more carry when needed. More importantly for me, my spin numbers were more consistent, helping me drive the ball even better.”
So before I elaborate on what makes the Titleist Speed Project woods so special, don’t miss out on Mike & Frank getting fit for the new TS Woods in the next week with Kevin Sprecher at Sleepy Hollow CC. Given the response on the Tour, I’m sure the guys will see some awesome gains over their current setup. Here’s the full bag fitting in case you missed it:
TS2 vs. TS3
To start, what separate the TS2 from the TS3? Shape and Performance Characteristics. While the TS2 and TS3 drivers both come in 460cc size, the TS2 features a fixed CG location, a “High Launch, Mid Spin” design, and is available in 8.5°, 9.5°, 10.5° and 11.5° lofts. Meanwhile, the TS3 allows for horizontal CG adjustment, features a “Mid Launch, Low Spin” design, and is available in 8.5°, 9.5°, and 10.5° lofts.
But let’s not forget the fairway woods. Sharing the same technology and design focus as their driver-siblings, the TS2 comes in 13.5°, 15°, 16.5°, 18°, and 21° (RH Only) lofts, while the TS3 comes in 13.5°, 15°, 16.5°, and 18° lofts (LH 15° and 16.5°).
Titleist’s Speed Project is primarily driven (*pun intended*) by 3 new innovations, which combine to form the foundation of Titleist’s Speed Chassis.
First, Titleist reduced crown thickness by more than 20%, which means that engineers were able to move the CG lower and further back and, ultimately, create a metalwood with a much higher MOI (i.e., more forgiveness).
Second, Titleist utilized variable face thickness to deliver faster ball speeds and increased forgiveness across the face. This change has helped yield ~5 MPH increase in ball speeds (but as high as 10 MPH), and somewhere in the area of 10 to 20 yards of distance.
Third, as briefly discussed above, the weight changes allowed Titleist engineers to make considerably changes to CG locations weight. In fact, Titleist engineers are claiming that MOI is up to 11 percent higher than 917, thereby providing golfers with a powerful combination of speed and stability.
Additionally, Active Recoil Channel (ARC) has been merged with the Titleist Speed Chassis to launch the ball off the face with higher launch, lower spin and more speed. While the Speed Chassis has replaced ARC in the TS drivers, ARC 3.0 remains a crucial component in the TS fairways to help golfers with shots from the turf.
In closing, beginning September 6, golfers can experience the speed and performance of TS metals by attending a FREE trial and fitting at a Titleist Fitting Day or Trial event (including Titleist Thursdays) being held at hundreds of locations nationwide.
Cover Image Via Instagram
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