Golf Club Manufacturer Sub 70 Golf: First Year in Review

The first year of new OEM Sub 70 golf is wrapping up. In 2018, I heard about the brand and found out they were local, so I made plans to visit them in person. After meeting Jason and Jay, I was blown away by not only their business model, but by their commitment to their customers. Trying to get into the golf business as an OEM is difficult. Trying to do it as a direct to consumer brand, with little to no advertising and zero tour staffers the Sub 70 brand is even more-so a difficult task at hand.

When I demoed them, I was impressed with how the clubs responded and I made the decision to get a set for myself. I have played them for the entire 2019 season and reduced my index by 6 full points. I followed along all year with the brand’s social media accounts from launch through the Spring and Summer, and now into the fall. I reached out to Jason to see if we could get together to go over their first year in business and to find out what is next for Sub 70 Golf.

Sub 70 had a tremendous amount of success with the 699’s (those are my clubs) and even sold out of that model twice. With the amount of success the 699-model had and the feedback from customers, Sub 70 has made the decision to come out with a 699 Pro in 2019. It has the same face technology but a cleaner top line for the better player. The brand even has had the opportunity to work with long time professional player Mark Calcavecchia, winner of the 1989 Open Championship. Calcavecchia has been playing the Fairway Pro model and appears to really be enjoying it.

Calc isn’t the only well-known name to play the brand. Former NFL utility man Danny Woodhead has grown friendly with the brand since he retired from the league. Danny is playing the 699 utility irons and the 639 MB’s. It’s important to know that the brand does not pay for players so having Calcavecchia and Woodhead choosing to play their brand says a lot. Neither one of these men are staffers or paid to play Sub 70. They chose to play the brand and that’s pretty cool.

 

 

 

 

 

 

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A post shared by Golf Sub70 (@golfsub70) on Jun 26, 2019 at 8:16pm PDT

Besides what I have written for Golficity, Sub 70 has had multiple publications composed about the brand spreading their reach and their name recognition. Having multiple platforms review their products in their first year of operation bolds well for them heading into year two of business. Other changes for the brand include an updated website and even a current PGA Player who is testing their clubs. I don’t know who it is and Jason wouldn’t tell me…BUT, for a brand that doesn’t want to pay for players to represent their company yet to have someone on the highest level choose to test their stuff is pretty impressive.

The biggest change in the not so distant future for Sub 70 is the anticipated launch of the Lefty 699’s. It’s a very expensive club to manufacture and to make it for lefty players, only adding to that cost for the 10 percent of the world’s population of lefties. The proven success of the 699’s shows its value to invest in the brand and that model for the lefty players out there. The left handed 699’s doesn’t have an official launch date yet, but plans are in the works. For 2020, Master Club Fitter Jeff Bushnell is working on his own series of wedges. The Bushnell Tour Series of wedges will be designed for the better player.

Sub 70 offers a full bag of options. This small, local company is doing all they can to make their mark on the golf industry. At their price point and feedback received with some of their clubs, it’s no surprise that they have had many successes in their first year.

I’m excited to see what this brand turns into over the next couple of years. As of right now, Jason is taking it one year at a time. It is safe to say that Sub 70 Golf has done what they set out to do in their first year; they have redefined expectations for the direct to consumer golf market and themselves.

Cover Image Via Instagram