Apparel
ECCO Golf Debuts All-New LT1 Golf Shoe, SS24 Collection
CCO Golf makes some damn good golf shoes. Utilizing leather from their own tanneries, the Danish brand has also incorporated other premium materials to help develop some of the highest-premium golf shoes on the market.
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And for 2024, ECCO Golf is proudly introducing its latest game-changing innovation: the ECCO GOLF LT1. The LT1 aims to set a new standard in lightness and comfort with ECCO’s groundbreaking LTYR technology.
The revolutionary LYTR Foam, a cutting-edge material that is engineered to deliver unparalleled cushioning and rebound, seamlessly integrates into the LT1’s sole using FLUIDFORM technology, and when combined with ECCO’s ultra-soft PHORENE material in the midsole, it creates a flexible, cloud-like sensation for the wearer.
Timo Vollrath, Head of Global Marketing at ECCO GOLF, said:
“The ECCO GOLF LT1 is a game-changer in every sense. We’ve harnessed our latest technologies to create a golf shoe that offers golfers an experience like no other. It’s a testament to our dedication to providing innovative and top-quality products to golfers worldwide.”
LYTR represents a seismic shift in golf shoe innovation as ECCO GOLF has reimagined the mechanics of both walking and golfing, but the LT1 is not just about extraordinary comfort. ECCO has also integrated a number of their other advanced technologies into the shoe, including the E-DTS NET design on the outsole, an evolution of the acclaimed DYNAMIC TRACTION SYSTEM™that ensures exceptional durability and provides unrivaled multi-directional traction for superior performance on-course.
The ECCO GOLF LT1 offers a sporty, contemporary look with an outsole that provides a modern visual twist to the shoe. Notably, the shank, which guarantees stability and prevents twisting, is visible through the sole, adding a vibrant pop of color to the overall design. The brand-new model will be available in both a lace and BOA style for both men and women, and feature a waterproof membrane that keeps the foot dry and comfortable in wet conditions.
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Additional updates were also made to ECCO Golf’s other models, including:
- the BIOM HYBRID BNY from the Brooklyn New York Collection, which features an All-American design exclusively for U.S. golfers;
- the BIOM C4, which features an unrivaled 360-degree breathability and is now available in seven new men’s and women’s styles,
- the BIOM H4, featuring a reworked upper that produces a sleeker, slimmer look, a tongue that has been completely redesigned to produce a more comfortable, ergonomic shape and one new colorway for men and two for women;
- the S-THREE which, likewise, features a reworked upper that produces a sleeker, slimmer look, a tongue that has been completely redesigned to produce a more comfortable, ergonomic shape and three new colorways for women; and
- the CLASSIC HYBRID model, which was unveiled in 2023 and will be offered in three new colorways—Black, White, and Black/White—for the SS24 collection.
All ECCO GOLF shoes are crafted at company-owned factories that utilize FLUIDFORM technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.
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ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Nanna Koerstz Madsen, Freddy Schott and Caroline Masson, among others.
Cover Image via Footwear News
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