BREAKING: Club Champion Going International with TXG Merger

Custom club fitting has become more and more popular with each year as golfers become more and more aware of the measurable, indisputable benefits it can provide. 

As a result, certain brands have been able to separate themselves and demonstrate that they not only have all the options, but also the right fitting philosophy that helps ensure each golfer can be paired with the best equipment, regardless if they’re making a run at Q-School or just trying to win their local club’s championship.

So it was completely unexpected when two titans of the custom club fitting industry decided to merge. Club Champion has acquired top Canadian fitter and builder Tour Experience Golf (TXG) in a move that will help two of the top brands to better serve golfers in North America and beyond.

Nick Sherburne, co-founder of Club Champion said:

“We are incredibly excited to bring Ian and his crew into the Club Champion family…We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”

This integration marks the first time that Club Champion will bring their club fitting services beyond USA borders. Simultaneously, this represents a massive opportunity for the TXG brand. The intent behind the CC-TXG merger is to further expand custom club fitting services across the Canadian golf market and to bring some crossover to the fitting content available for all golfers from both brands.

Ian Fraser, TXG’s founder said:

“There has always been a mutual admiration between TXG and Club Champion… We share a similar belief that every golfer deserves the best possible equipment for their game, and now we get to work together to further that message.”

Fraser has been a staple in the golf industry for over nearly 20 years and founded TXG in 2016. The brand has since become internationally known through the TXG team’s engaging digital content, and locally revered near their studios in Mississauga, Ontario and northeast Toronto. Both TXG studios offer an extensive number of combinations from many of the same top brands found in Club Champion studios, and a similar comprehensive fitting process. Like Club Champion, they also custom-build their club orders to spec for their customers and ensure a final product that performs on the course as it did in the fitting bay. The ideology between the brands is remarkably similar: finding the best clubs means playing your best golf.

The online presence of both brands will be bolstered by this acquisition and allow for both to expand their content capabilities. Club Champion has an in-house studio and production crew, while Fraser and his team have built an incredible digital platform through social channels, including YouTube, where TXG features a wide variety of quality, informational content, ranging from ball testing to shaft flex testing. As a result, TXG has amassed millions of views across the digital board with more than 175,000 YouTube subscribers. Their existing content strategy will lend itself well to Club Champion’s growing presence, and both brands will lean on each other to produce even more quality content for golfers of all levels.

Adam Levy, CEO of Club Champion said:

“We’ve got a podcast, they’ve got a podcast. They’ve got awesome video content and we’ve only just started dipping our toes into that lake… This partnership is about so much more than just the masterful club fitting and building services we both offer. It’s about bringing two of the most prominent names in the golf equipment industry together to promote the best possible clubs, the best possible experience, and the best possible service you can find this side of a Tour card.”

How do you think this new partnership will play out?

Cover Image Via Club Champion